# Plentify (Pty)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plentify-pty

- Industry: Renewable Energy
- Headquarters: Cape Town, South Africa
- Website: www.plentify.io
- Latest round: Series A (Nov 19, 2025)
- Investors on record: 6

## About

Founded in 2017 and based in Cape Town, South Africa, Plentify (Pty) Ltd. operates as a renewable energy provider to reduce the energy cost of homeowners and businesses. The company was founded by its CEO, Jon Kornik, and CGO Kailas Nair. In November 2025, Plentify (Pty) Ltd raised series A funding co-led by Secha Capital and Buffet Investments, with participation from Endeavor South Africa and Satgana, E3 Capital and Fireball Capital also participated in the round.

Plentify specializes in smart energy solutions that optimize home and business energy consumption through the integration of clean electricity. The company’s core product offerings include advanced geyser control systems that align hot water consumption with solar energy production. These systems are designed to significantly enhance energy efficiency, allowing users to reduce their electricity costs. The firm offers a smart energy device, HotBo, that connects to electric water heaters.

Plentify generates revenue through a combination of direct-to-consumer sales and B2B partnerships. The company’s transaction structure primarily revolves around subscription models for its smart energy solutions, allowing customers to benefit from ongoing support and upgrades.

## Funding rounds

- Series A, Nov 19, 2025 — Secha Capital, Satgana, Endeavor South Africa, Buffet Investments, Fireball Capital, E3 Capital

## Investors

- Secha Capital (https://capitalatlas.ai/funds/secha-capital) — Series A
- Satgana (https://capitalatlas.ai/funds/satgana) — Series A
- Endeavor South Africa (https://capitalatlas.ai/funds/endeavor-south-africa) — Series A
- Buffet Investments — Series A
- Fireball Capital (https://capitalatlas.ai/funds/fireball-capital) — Series A
- E3 Capital (https://capitalatlas.ai/funds/e3-capital) — Series A