# Pledge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pledge

- Industry: Media
- Headquarters: Seoul, South Korea
- Website: https://boa.pledge.co.kr/
- Latest round: Seed (Apr 5, 2022)
- Investors on record: 1

## About

Based in South Korea, Pledge is a technology company that provides digital solutions to enhance user engagement across various industries. Their platforms streamline processes and improve operational efficiency for businesses.Pledge operates as a digital solutions provider, focusing on enhancing user engagement through innovative platforms. The company was founded in 2020 and is headquartered in Seoul, South Korea. Pledge has successfully completed 2 deals to date. The most recent deal occurred on May 29, 2026, when DOD Inc., a portfolio company of several investment partners, acquired Pledge for an undisclosed amount.BOA Pledge Co., Ltd. specializes in innovative solutions that cater to the evolving needs of its diverse clientele. The company’s core offerings focus on digital platforms designed to enhance user engagement and streamline processes across various industries. These platforms address specific use cases such as improving operational efficiency, facilitating secure transactions, and enhancing customer interactions. Targeted primarily at businesses in sectors such as retail, logistics, and finance, BOA Pledge has successfully penetrated markets in Southeast Asia and parts of Europe, providing customized solutions to both enterprise-level clients and small to medium-sized enterprises. By focusing on user-centric design and functionality, BOA Pledge ensures that its products not only meet but exceed the demands of modern businesses and their end users.The revenue model of BOA Pledge Co., Ltd. is structured around multiple channels, including direct sales and strategic partnerships, facilitating a comprehensive approach to market reach. The company engages in B2B transactions, providing its platforms to businesses that integrate these solutions into their operations. Typical transactions involve subscription-based pricing for software services, where clients pay a recurring fee for access to flagship offerings that may include advanced analytics tools and customer relationship management systems. In addition to subscription fees, BOA Pledge may implement variable pricing structures based on the level of service or additional features accessed by the clients. This model provides a consistent revenue stream and fosters long-term relationships with customers, enhancing value over time.Pledge plans to introduce new products that focus on enhancing customer engagement and operational capabilities in the upcoming year. The company is targeting expansion into new markets, particularly in North America and Japan, by the end of 2026. The recent acquisition by DOD Inc. will support these initiatives by integrating Pledge's direct fan engagement and monetization platform with DOD's K-pop Intellectual Property and financial infrastructure.

## Funding rounds

- Seed, Apr 5, 2022 — Partners Investment

## Investors

- Partners Investment (https://capitalatlas.ai/funds/partners-investment) — Seed