# Pledg

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pledg

- Industry: Internet
- Headquarters: France
- Website: www.pledg.co
- Total disclosed funding: $8.9M
- Latest round: Series A (Mar 31, 2021)
- Investors on record: 5

## About

Pledg SAS, based in France, specializes in innovative payment solutions that enhance customer experiences in e-commerce, retail, travel, and leisure sectors through seamless installment and deferred payment options.Pledg SAS, founded in 2016, provides advanced payment solutions for various industries. The company is headquartered in France and has received funding through a Series A round in March 2021, raising EUR 6.000 mn from investors including Aquiline Capital Partners and Financière Arbevel. The company was co-founded by Benoît Liénart and Nicolas Pelletier, who also serves as the CEO.Pledg specializes in providing payment facility solutions designed to enhance the customer shopping experience for various sectors, including e-commerce, retail, travel, and leisure. The company’s core offerings encompass flexible payment options such as installment payments and deferred payment solutions that cater to both online and in-store environments. Pledg’s technology integrates seamlessly with various e-commerce platforms and payment providers, ensuring immediate accounting reconciliation and streamlined refund management. Their services are particularly tailored to different industries, allowing businesses to offer customized financing solutions that meet their customers' specific needs. Pledg serves a diverse client base, including marketplaces, call centers, and physical retail stores, primarily in the European market, with a focus on enhancing accessibility to products and minimizing cart abandonment rates.Pledg’s revenue model is centered around transaction-based fees derived from the payment solutions they provide to clients. Businesses partnering with Pledg can implement payment facilities that enable their customers to purchase products through flexible payment plans, such as paying in installments or deferring payments. These transactions typically involve a commission fee charged to merchants for each payment processed through Pledg’s platform. The company emphasizes a frictionless payment experience, encouraging merchants to adopt their solutions to drive sales growth. Through these partnerships, Pledg facilitates instant payments to retailers while managing the associated risks of non-payment and fraud, thus supporting ongoing revenue generation for both the company and its business partners.Following the successful Series A funding round in March 2021, where Pledg SAS raised EUR 6.000 mn, the company plans to multiply its transaction volumes and aims to triple its workforce by the end of 2021. The funding will support these initiatives and also facilitate the development of new products tailored to enhance payment experiences further. Pledg is targeting expansion into additional European markets, with specific plans for 2022 to broaden its influence in the retail and e-commerce sectors across the region.

## Funding rounds

- Series A, Mar 31, 2021, $7.1M — Aquiline Capital Partners, Oddo BHF Private Assets, Portage Ventures, Montpensier Arbevel, Smart Lenders Asset Management Ltd.
- Series A, Feb 7, 2020, $1.9M — Oddo BHF Private Assets

## Investors

- Oddo BHF Private Assets (https://capitalatlas.ai/funds/oddo-bhf-private-assets) — Series A
- Aquiline Capital Partners (https://capitalatlas.ai/funds/aquiline-capital-partners) — Series A
- Portage Ventures (https://capitalatlas.ai/funds/portage-ventures) — Series A
- Montpensier Arbevel (https://capitalatlas.ai/funds/montpensier-arbevel) — Series A
- Smart Lenders Asset Management Ltd. — Series A