# PLEATS MAMA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pleats-mama

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.pleatsmama.com
- Total disclosed funding: $2.5M
- Latest round: Series A (Nov 23, 2021)
- Investors on record: 1

## About

PLEATS MAMA is a South Korean company specializing in fashion accessories, primarily focusing on bags. The brand offers a variety of stylish and functional bags, catering to fashion-forward individuals seeking quality and contemporary designs.Founded in 2017, PLEATS MAMA operates out of Seoul, South Korea, and focuses on designing and selling a range of fashionable bags. The company completed its latest funding round, the Series A, in November 2021, raising KRW 3 billion from Insight Equity Partners, bringing the total amount raised to KRW 3 billion from two deals. The founder's background is not specified.PLEATS MAMA specializes in a diverse range of fashion accessories, primarily focusing on bags. Their core product offerings include various types of bags such as shoulder bags, tote bags, crossbody bags, and backpacks, each designed with unique styles like solid colors, glitter finishes, and playful patterns. The company aims to cater to consumers looking for functional yet stylish solutions for everyday use, with products suitable for different occasions, from casual outings to formal events. The brand's clientele includes fashion-forward individuals who appreciate contemporary designs and high-quality materials. PLEATS MAMA's products are marketed primarily in South Korea but are also distributed in other international markets, enhancing their reach among a global customer base.Revenue generation for PLEATS MAMA is structured through direct-to-consumer sales, allowing customers to purchase products directly from their online platform. This approach facilitates a streamlined transaction process where customers can select from a variety of bags and accessories, each priced according to design and materials used. The company's pricing strategy includes tiered discounts based on purchase amounts, offering incentives such as 10%, 20%, or 30% off for spending thresholds of 100,000 KRW, 200,000 KRW, and 1,000,000 KRW, respectively. Their flagship products, such as the New Bow Collection, exemplify the brand's commitment to merging functionality with aesthetic appeal, catering to a market segment that values both practicality and style in their accessories.In November 2021, PLEATS MAMA raised KRW 3 billion in Series A funding from Insight Equity Partners. The company plans to utilize this funding to build a smart space to showcase various projects related to brand stories and eco-friendly fashion. Additionally, PLEATS MAMA is reportedly designing new product lines and exploring expansion into additional international markets.

## Funding rounds

- Series A, Nov 23, 2021, $2.5M — Insight Equity Partners

## Investors

- Insight Equity Partners (https://capitalatlas.ai/funds/insight-equity-partners) — Series A