# PlaySwell

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playswell

- Industry: Internet
- Headquarters: San Diego, US
- Website: www.playswell.com
- Total disclosed funding: $1M
- Latest round: Seed (Jan 13, 2015)
- Investors on record: 4

## About

PlaySwell is an innovative platform designed to enhance consumer engagement by connecting users with diverse product offerings from multiple brands through an interactive online marketplace.PlaySwell operates as an e-commerce platform that allows consumers to discover and purchase products from various brands. Founded in San Diego, US, the company has received USD 1.000 mn in Seed funding from investors including Artiman Ventures, Crosslink Capital, New Atlantic Ventures, and WI Harper Group on January 13, 2015. There are no records of pivots in business operations or affiliations with parent companies.PlaySwell specializes in a unique e-commerce platform that connects consumers with a variety of products from multiple brands. The marketplace allows users to discover, review, and purchase consumer goods, emphasizing user-generated content to enhance the shopping experience. The platform serves a diverse clientele across the United States, helping users overcome challenges in product discovery.PlaySwell's revenue model is primarily based on direct-to-consumer sales alongside partnerships with brands that list products on its platform. It operates on a commission-based structure, retaining a percentage of every sale, and may offer subscription services for premium features to enhance user engagement and experience.Following the Seed funding of USD 1.000 mn completed on January 13, 2015, PlaySwell aims to utilize this capital to enhance its platform and expand its services. The company is planning to design and launch new product offerings, with specific timelines and details to be announced. Additionally, PlaySwell is targeting expansion into new geographic markets to broaden its reach, although exact locations and timelines for these plans have not been disclosed.

## Funding rounds

- Seed, Jan 13, 2015, $1M — Crosslink Capital, NAV.VC, Artiman Ventures, WI Harper Group

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed
- NAV.VC (https://capitalatlas.ai/funds/nav-vc) — Seed
- Artiman Ventures (https://capitalatlas.ai/funds/artiman-ventures) — Seed
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Seed