# PlaySight Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playsight-interactive

- Industry: Software
- Headquarters: US
- Website: www.playsight.com
- Total disclosed funding: $21M
- Latest round: Series C (Apr 25, 2018)
- Investors on record: 3

## About

PlaySight Interactive Ltd. specializes in innovative sports technology, providing automated production solutions that enhance live streaming and analytics for various sports, including basketball, soccer, and tennis.Founded in 2013 in the US, PlaySight Interactive Ltd. focuses on automating video production for sports venues. The company was co-founded by Chen Shachar and Emmanuel Pardo. In October 2021, the company was acquired by Slinger Bag Inc. for USD 82 mn, which enables further expansion in AI video production and analytics. The firm has executed 6 deals up to this point, with its latest deal taking place on October 12, 2021.The company's primary offerings revolve around its innovative Automated Production technology, which transforms sports venues into SmartCourt facilities equipped with advanced connected camera platforms. These systems allow for continuous live streaming, automated production, and instant replay capabilities tailored for various sports such as basketball, soccer, hockey, and tennis. The technology is designed to capture real-time action from multiple angles, providing enhanced viewing experiences for athletes, coaches, and fans. Notable clients include collegiate and professional sports organizations, such as the NBA, NCAA, and various sports academies worldwide. Their installations span numerous regions, with significant market penetration in North America, Europe, and parts of Asia, specifically catering to sports facilities that require high-quality video capture and analytics.The company's revenue model primarily operates through subscription-based partnerships and direct B2B transactions with sports organizations and facilities. Clients typically engage with the company through various pricing structures that include tiered subscription plans for access to features such as live streaming, automated highlights, and analytics tools. The flagship product, PlaySight SmartCourt, serves as a comprehensive solution that not only enhances player development but also facilitates content creation for teams and leagues. Revenue is generated from these subscriptions, as well as potential revenue streams from live streaming services and additional monetization options for on-demand content. The strategic approach to pricing is tailored to accommodate the diverse needs of clients across different sports, ensuring a robust framework for ongoing business interactions.Following the acquisition by Slinger Bag Inc. in October 2021, PlaySight plans to leverage this partnership to enhance its product offerings and expand into new markets. The company intends to increase its presence in regions such as Asia and Europe, focusing on new partnerships with sports organizations by the end of 2023. The recent funding of USD 82 mn will support the development of new product features and capabilities in AI video camera production and data analytics, positioning the company for robust growth in the sports technology sector.

## Funding rounds

- Series C, Apr 25, 2018, $10M — SBVA, CreditEase Fintech Investment Fund
- Series C, Jun 2, 2017, $11M — Verizon Ventures

## Investors

- Verizon Ventures (https://capitalatlas.ai/funds/verizon-ventures) — Series C
- SBVA (https://capitalatlas.ai/funds/sbva) — Series C
- CreditEase Fintech Investment Fund (https://capitalatlas.ai/funds/creditease-fintech-investment-fund) — Series C