# PLAYRgg Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playrgg-interactive

- Industry: Media
- Headquarters: Canada
- Website: www.playr.gg
- Total disclosed funding: $0.8M
- Latest round: Seed (Dec 16, 2018)
- Investors on record: 3

## About

PLAYRgg Interactive Inc. is a Canadian company focused on creating innovative gaming solutions that enhance user experiences through advanced analytics and performance tracking across various platforms.Founded in 2017 and headquartered in Canada, PLAYRgg Interactive Inc. specializes in developing a gaming platform that leverages data-driven insights to improve gameplay for users. The company has successfully completed a total of 6 deals, with the most recent funding round taking place on November 19, 2020. In that round, they raised USD 0.35 mn from the Sprout Fund. The company was acquired in November 2020 by TruFan, Inc., a portfolio company of Round13 Capital and Stadia Ventures.PLAYRgg specializes in delivering innovative gaming solutions that enhance the user experience across multiple platforms. Their primary product offering includes a gaming platform that integrates advanced analytics and performance tracking, designed to improve gameplay and engagement for both casual and competitive gamers. This platform assists users in assessing their performance by utilizing data-driven insights to refine their strategies and enhance skills. The end users of PLAYRgg's services range from individual gamers to esports teams, providing valuable tools for performance improvement and competitive advantage. The company’s products are marketed globally, with significant penetration in North America and Europe, catering to a diverse client base that includes both amateur enthusiasts and professional organizations.PLAYRgg generates revenue through a subscription-based model, offering various pricing tiers that cater to different segments of their customer base. This includes individual subscriptions for casual gamers and enterprise-level partnerships with esports teams and organizations seeking comprehensive performance analytics. Transactions typically occur on a monthly or annual basis, allowing users to access premium features, in-depth analytics, and personalized insights tailored to their gaming performance. The pricing structure reflects the value of the analytics and tools provided, with flagship offerings designed to deliver tangible improvements in gaming outcomes. These structured arrangements foster a consistent revenue stream, underpinning the company's operations and growth within the competitive gaming market.PLAYRgg Interactive Inc. is focused on expanding its product offerings and market reach. The company is currently in the process of designing new features for its gaming platform, with plans for a launch in the upcoming quarters. Additionally, they are targeting expansion into new geographic regions, particularly in Asia-Pacific and South America, aiming for market entry by the end of 2023. The recent funding of USD 0.35 mn will be utilized to support these initiatives, ensuring they have the resources necessary to enhance product development and facilitate market penetration.

## Funding rounds

- Seed, Dec 16, 2018, $0.8M — Atrium Ventures, Broad Street Bulls, Valhalla Private Capital

## Investors

- Atrium Ventures (https://capitalatlas.ai/funds/atrium-ventures) — Seed
- Broad Street Bulls (https://capitalatlas.ai/funds/broad-street-bulls) — Seed
- Valhalla Private Capital (https://capitalatlas.ai/funds/valhalla-private-capital) — Seed