# PlayPlay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playplay

- Industry: Software
- Headquarters: Paris, France
- Website: www.playplay.com
- Total disclosed funding: $65M
- Latest round: Series B (Jan 23, 2022)
- Investors on record: 4

## About

PlayPlay SAS is a video creation platform tailored for enterprise businesses, enabling teams to produce engaging video content efficiently with minimal editing expertise.Founded in 2017, PlayPlay SAS operates in Paris, France, as a dedicated video creation platform that serves enterprise-level clients. The company has successfully completed 4 funding deals, with the latest being a Series B round in January 2022, where it raised EUR 47.00 mn led by Insight Partners, along with Balderton Capital. The company is currently valued at EUR 401.01 mn. The CEO is Thibaut Machet, who is one of the co-founders alongside Aurélien Dayres and Clément Moracin.PlayPlay is a video creation platform designed specifically for enterprise-level businesses, allowing marketing and communication teams to easily create engaging video content without requiring extensive editing skills. The platform provides features such as AI-powered video assistance, automatic subtitles, customizable avatars, and automated video clipping, streamlining the video production process. PlayPlay’s services cater to various use cases, including marketing videos, social media posts, recruitment promotions, and internal communications, and are utilized by over 3,000 companies across industries such as healthcare, education, finance, and public administration in North America, Europe, and Asia.PlayPlay generates revenue primarily through a subscription-based model, allowing clients to access its video creation tools and features. The pricing structure accommodates various business needs, enabling companies to select subscription tiers based on their production volume and feature access. Clients may choose annual subscriptions for comprehensive access, including AI tools and premium stock libraries. This B2B model fosters long-term partnerships with clients in marketing, corporate communications, and social media management, reflecting the growing demand for efficient video content production.In January 2022, PlayPlay SAS raised EUR 47.00 mn in Series B funding led by Insight Partners, with participation from Balderton Capital. The company plans to utilize these funds to accelerate its expansion, enhance its platform, and increase its workforce. PlayPlay intends to launch new products aimed at improving its service offerings while targeting expansion into additional geographic regions to cater to a broader customer base.

## Funding rounds

- Series B, Jan 23, 2022, $52M — Insight Partners, Balderton Capital
- Series A, May 28, 2020, $10M — Balderton Capital, Point Nine, Kerala Ventures
- Seed, Sep 17, 2018, $1.8M — Point Nine, Kerala Ventures

## Investors

- Point Nine (https://capitalatlas.ai/funds/point-nine) — Seed, Series A
- Kerala Ventures (https://capitalatlas.ai/funds/kerala-ventures) — Seed, Series A
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B