# PlayOn! Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playon-sports

- Industry: Media
- Headquarters: Atlanta, US
- Website: www.playonsports.com
- Total disclosed funding: $64M
- Latest round: Series B (May 27, 2021)
- Investors on record: 7

## About

2080 Media, Inc. operates in the sports technology sector, enhancing school athletics through innovative solutions like streaming services, live sports broadcasting, and event management tools tailored for educational institutions.2080 Media, Inc., founded in 2008 and headquartered in Atlanta, US, focuses on delivering digital solutions for high school sports. The company has engaged in 9 deals, with its latest funding round occurring on February 1, 2022, where it raised USD 10.00 mn from KKR and Panoramic Ventures. CEO David Rudolph leads the company, originally founded by Sonia Akhtar, who has a history of involvement in various entrepreneurial ventures.PlayOn specializes in providing a comprehensive suite of solutions tailored to enhance school athletics and activities through technology. Their core offerings include the NFHS Network, which facilitates live and on-demand streaming of high school sports and activities, alongside MaxPreps that delivers real-time updates, scores, and analytics. These services aim to foster community engagement by allowing fans, coaches, and players to access critical information and content seamlessly. Schools across the United States utilize these platforms to broadcast events, manage athletic websites, and streamline ticketing through GoFan, their digital ticketing solution. The company's products are designed to serve not only educational institutions but also local communities, enhancing the visibility and accessibility of high school sports nationwide.PlayOn’s revenue generation structure is primarily based on subscriptions and partnerships with educational institutions, local businesses, and state associations. Their flagship product, the NFHS Network, offers streaming subscriptions that enhance visibility for high school events, while GoFan provides a digital ticketing platform that facilitates ticket sales and event management. Schools that partner with PlayOn can benefit from customizable sponsorship opportunities, allowing local businesses to advertise through event tickets and broadcasts, creating an additional revenue stream. The transaction model is tailored to schools and organizations, with a focus on providing flexible payment options and integrated solutions that streamline operations and enhance user experience. This approach supports a diverse array of events, from sports competitions to performing arts programs, facilitating thousands of transactions annually.In February 2022, 2080 Media, Inc. raised USD 10.00 mn of venture funding to support its growth, focusing on building exceptional products and experiences for state associations, high schools, athletes, and their fans across the country. The company is exploring the launch of new products designed to enhance its service offerings further. Additionally, plans for geographic expansion are in place, targeting new markets within the United States to improve accessibility and engagement in high school sports.

## Funding rounds

- Series B, May 27, 2021 — Crossover
- Series B, Dec 17, 2019, $25M — BIP Ventures, Teall Sports And Entertainment, Crossover
- Series D, Jul 22, 2013, $26M — Imlay Investments, BIP Ventures, Hamilton Ventures, Herff Jones, LLC
- Series C, Sep 7, 2011, $7.2M — Imlay Investments, BIP Ventures, Hamilton Ventures
- Series B, Aug 2, 2010, $2.8M — Noro-Moseley Partners, Imlay Investments, BIP Ventures, Hamilton Ventures
- Series A, Dec 11, 2008, $3M — Noro-Moseley Partners, Imlay Investments, BIP Ventures

## Investors

- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series A, Series B
- Imlay Investments (https://capitalatlas.ai/funds/imlay-investments) — Series A, Series B, Series C, Series D
- BIP Ventures (https://capitalatlas.ai/funds/bip-ventures) — Series A, Series B, Series C, Series D
- Hamilton Ventures (https://capitalatlas.ai/funds/hamilton-ventures) — Series B, Series C, Series D
- Herff Jones, LLC — Series D
- Teall Sports And Entertainment (https://capitalatlas.ai/funds/teall-sports-and-entertainment) — Series B
- Crossover (https://capitalatlas.ai/funds/crossover) — Series B