# PlayMob

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playmob

- Industry: Software
- Headquarters: London, UK
- Website: www.playmob.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Feb 14, 2012)
- Investors on record: 2

## About

Established in 2011 and based in London, UK, PlayMob offers a platform for market insights that uses games to analyze people's thoughts, emotions, and values across time. In May 2024, Sphaira Innovation acquired PlayMob from the Department for Business Innovation & Skills. As of 2024, the company is headed by its CEO O Jude Ower.

Playmob's core offering revolves around utilizing mobile games to generate deep, actionable insights for organizations. Through interactive and engaging gaming experiences, the company enables clients to understand public sentiment, track behavioral changes, and foster ongoing dialogue with their audiences. Notable projects include collaborations with brands like Dove and initiatives such as Mission 1.5° for the United Nations Development Programme.

## Funding rounds

- Seed, Feb 14, 2012, $0.8M — Future Planet Capital Regional, NESTA Investments

## Investors

- Future Planet Capital Regional (https://capitalatlas.ai/funds/future-planet-capital-regional) — Seed
- NESTA Investments — Seed