# Playlist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playlist

- Industry: Software
- Headquarters: San Luis Obispo, US
- Website: www.playlist.com
- Total disclosed funding: $4M
- Latest round: Seed (May 31, 2019)
- Investors on record: 2

## About

MINDBODY, Inc., trading under the name Playlist, provides innovative SaaS solutions tailored for the fitness, wellness, and beauty sectors, leveraging technology to streamline operations and enhance customer engagement. Founded in 2005 in San Francisco, US, Playlist Media, Inc. specializes in fitness and wellness software solutions. The company has secured a total of USD 4.00 mn through its Seed funding round in June 2019 from DCM and Zapis Capital Group, achieving a current valuation of USD 24.406 mn. The firm has completed 7 deals with its most recent being on 2019-05-31. Kara Katz and Nicholas Beirne are the founders, with Kara Katz also serving as the CEO.Playlist operates a suite of SaaS products and consumer brands focused on the fitness, wellness, and beauty industries. Their core offerings include Mindbody, designed for fitness and wellness businesses; Booker, providing back-office support to spas and salons; and ClassPass, a flexible membership service for various fitness experiences. These platforms cater to a diverse client base including fitness studio owners, spa managers, and wellness providers across multiple regions including the United States, Canada, the United Kingdom, and Australia, enhancing service delivery through AI-driven technologies.Playlist generates revenue through a subscription-based model encompassing Mindbody, Booker, and ClassPass. Clients engage via direct subscriptions, with fitness studios using Mindbody for bookings and customer interactions, spas utilizing Booker for appointment scheduling and payments, and ClassPass operating on a membership basis for fitness classes and wellness services. This model supports various pricing plans, allowing clients to optimize operations and enhance consumer experiences.Following its Seed funding round in June 2019, Playlist Media, Inc. plans to utilize the USD 4.00 mn raised to accelerate the development of new products and expand its market presence. Specific targets include launching enhanced features for existing platforms and exploring additional geographical markets, particularly in Europe and Asia by 2025. This strategy aims to broaden their client base and improve service offerings in the growing wellness and fitness industry.

## Funding rounds

- Seed, May 31, 2019, $4M — DCM, Zapis Capital Group

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Seed
- Zapis Capital Group — Seed