# Playlist Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playlist-co

- Industry: Media
- Headquarters: Seoul, South Korea
- Website: www.playliststudio.kr
- Total disclosed funding: $14M
- Latest round: Series B (Feb 25, 2021)
- Investors on record: 7

## About

Based in South Korea, Playlist Co., Ltd is a prominent digital content studio specializing in creating engaging mobile dramas, music content, and entertainment programs tailored for youth audiences, particularly Gen Z and Millennials.Playlist Co., Ltd, established in 2017, operates as a digital content studio focused on producing entertainment geared towards younger demographics. The company is headquartered in Seoul, South Korea. It has successfully raised funds through five deals, with a notable venture funding round on June 2, 2023, where it secured KRW 14.15 billion from Altos Ventures and Hana Securities, contributing to a total amount raised of KRW 14.15 billion and a current valuation of KRW 120.18 billion. The CEO, Shahar Lironne, leads the company as it continues to expand its content offerings.PLAYLIST Studio operates as a leading digital content studio in Asia, primarily focusing on creating various forms of entertainment, including mobile dramas, music content, and entertainment programs. Their core offerings include innovative series like "Love Playlist," "A-Teen," and "XX," which are tailored to resonate with the interests of the youth demographic, particularly Gen Z and Millennials. These programs are designed to engage audiences with relatable characters and compelling storylines, addressing themes that appeal to their everyday lives. The company has also ventured into interactive content and music broadcasting such as "NPOP," showcasing debut performances of new idol groups, which further expands their reach into the K-POP market. PLAYLIST's products are distributed across multiple geographical markets, including South Korea, Japan, and various Southeast Asian countries, targeting fans of Korean pop culture and digital entertainment.Revenue generation for PLAYLIST Studio is structured through multiple channels, including direct-to-consumer subscriptions and partnerships with digital platforms. The company collaborates with well-known brands and advertising partners to produce branded content that enhances viewer engagement while providing revenue streams. By leveraging their flagship content, such as "Love Playlist" and "A-Teen," the company capitalizes on the popularity of its productions to drive subscription sales and advertising revenues. Their content is available on various streaming services and social media platforms, facilitating consumer access and interaction. This multifaceted revenue model not only strengthens their financial position but also establishes a sustainable ecosystem for ongoing content creation and audience engagement.In May 2023, Playlist raised KRW 14.15 billion in venture funding from returning investor Altos Ventures, with participation from new investor Hana Securities. The company will utilize these funds for operating expenses and business expansion. Looking ahead, Playlist is focused on launching new products aimed at enhancing its content offerings, although specific release dates have not been disclosed. Additionally, there are plans to expand into new markets, particularly in Southeast Asia, to capitalize on the growing demand for K-POP and digital entertainment, with specific targets set for the next few years.

## Funding rounds

- Series B, Feb 25, 2021, $9.3M — Mirae Asset Capital, IMM Investment, CJ Investment, Premier Partners, NCORE Ventures, Gorilla Private Equity
- Series A, Oct 30, 2019, $4.5M — Altos Ventures

## Investors

- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A
- Mirae Asset Capital (https://capitalatlas.ai/funds/mirae-asset-capital) — Series B
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series B
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series B
- Premier Partners (https://capitalatlas.ai/funds/premier-partners) — Series B
- NCORE Ventures (https://capitalatlas.ai/funds/ncore-ventures) — Series B
- Gorilla Private Equity (https://capitalatlas.ai/funds/gorilla-private-equity) — Series B