# PlayJam

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playjam

- Industry: Software
- Headquarters: London, UK
- Website: www.playjam.com
- Total disclosed funding: $5M
- Latest round: Series A (Oct 25, 2011)
- Investors on record: 4

## About

PlayJam Ltd is a software development company specializing in bespoke solutions tailored for both start-ups and established enterprises, enhancing user experiences across diverse sectors.PlayJam Ltd, founded in 1997, is headquartered in London, UK. The company specializes in software development, offering customized solutions to a variety of clients. The current CEO is James Kim, while Jasper Smith is the founder. In March 2016, PlayJam raised GBP 1 million in a venture funding round led by QVentures and Gate Ventures, marking a significant milestone in their funding journey, which includes a total of 4 deals. This round was aimed at enhancing user growth and expanding distribution.PlayJam specializes in bespoke software development, delivering robust solutions tailored to both start-ups and established enterprises. The company’s core offerings encompass a comprehensive approach to software creation, beginning with concept development where the team collaborates closely with clients to visualize and refine their applications. This process integrates world-class design and development methodologies, ultimately leading to a meticulously planned roll-out, supported by ongoing technical assistance. PlayJam’s services are versatile, catering to various organization sizes and types across different sectors, including technology, healthcare, and finance. The geographical markets served by PlayJam include North America, Europe, and parts of Asia, ensuring a broad reach for its software solutions.Revenue generation at PlayJam is structured through a combination of project-based engagements and ongoing support contracts with clients. Transactions typically occur through fixed-price contracts for specific software development projects or time and materials agreements, allowing flexibility based on client needs. Additionally, the company may establish partnerships that facilitate long-term client relationships and recurring revenue streams. Pricing structures can vary widely depending on the complexity and scope of the projects undertaken, with fees reflecting the bespoke nature of their services. Specific flagship products or trademarked offerings are integral to PlayJam’s portfolio, enhancing customer loyalty and driving revenue through repeated business engagements.In March 2016, PlayJam Ltd raised GBP 1 million in venture funding, which will be utilized to accelerate user growth, expand their distribution network, and enhance promotional activities, particularly in China and other emerging markets. The company plans to improve its purchasing and customer relationship management systems. Additionally, a Joint Venture was established with Gate Ventures in the Asian marketplace, including China, Hong Kong, Macau, and Taiwan, where Gate Ventures will hold an 80% stake and PlayJam 20%. This move aims to solidify PlayJam’s presence in these growing markets.

## Funding rounds

- Series A, Oct 25, 2011, $5M — Endeavour Energy, GameStop, Inc., Adobe Ventures, London Venture Partners

## Investors

- Endeavour Energy (https://capitalatlas.ai/funds/endeavour-energy) — Series A
- GameStop, Inc. — Series A
- Adobe Ventures (https://capitalatlas.ai/funds/adobe-ventures) — Series A
- London Venture Partners (https://capitalatlas.ai/funds/london-venture-partners) — Series A