# Playground Music

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playground-music

- Industry: Software
- Headquarters: Dublin, Ireland
- Website: www.andrson.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Jan 21, 2020)
- Investors on record: 2

## About

Playground Music Ltd. specializes in facilitating the sale of premium domain names, providing a comprehensive online platform for individuals and businesses aiming to enhance their digital presence.Founded in 2017, Playground Music Ltd. is based in Dublin, Ireland. The company operates in the online domain sales sector, focusing on providing premium domain name options to its customers. It has engaged in three notable deals, with its most recent funding round being a Series A in August 2020, raising EUR 4.3 million. The company's founder, Neil Dunne, has a background in the tech industry, contributing to its strategic direction and operations.AndrSon.com is primarily focused on the sale of premium domain names, offering a significant range of options for individuals and businesses looking to establish an online presence. The company provides a user-friendly platform where customers can purchase or finance domain names, catering to various demographics including entrepreneurs, small businesses, and larger organizations seeking to enhance their digital identity. The core service includes the immediate availability of domain access upon purchase, often within one to two hours, emphasizing customer convenience. AndrSon.com also offers options for privacy protection, ensuring that personal information associated with domain ownership is shielded from public view. The geographical markets targeted by AndrSon.com are extensive, spanning across North America, Europe, and parts of Asia, where there is a heightened demand for unique and memorable web addresses.AndrSon.com generates revenue through the direct sale and financing of premium domain names, with a set price of EUR 7,995 for each domain or a payment plan option of EUR 333.13 per month over a 24-month period. The transaction structure is primarily B2C, allowing customers to purchase domains outright or via installment plans, thereby making premium domains more accessible. Each transaction includes the immediate transfer of domain ownership through their registrar, NameBright.com, which facilitates a smooth acquisition process. The company also promotes a 30-day money-back guarantee, ensuring customer satisfaction and fostering trust in their business model. This business model is supported by testimonials from satisfied customers who have successfully navigated the purchasing process, indicating a reliable transaction experience.Looking ahead, Playground Music Ltd. plans to enhance its offerings by introducing new premium domain name options in the coming year. The company aims to expand its market presence by targeting regions in Asia and South America by the end of 2021. The recent Series A funding of EUR 4.3 million will be utilized to support these expansion initiatives and develop additional features on the platform, enhancing the overall customer experience.

## Funding rounds

- Seed, Jan 21, 2020, $0.5M — Powerhouse Capital, Continous Ventures Ltd.

## Investors

- Powerhouse Capital (https://capitalatlas.ai/funds/powerhouse-capital) — Seed
- Continous Ventures Ltd. — Seed