# Playfire

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playfire

- Industry: Internet
- Headquarters: London, UK
- Website: www.playfire.com
- Total disclosed funding: $2.1M
- Latest round: Series A (Apr 7, 2008)
- Investors on record: 1

## About

Playfire is a digital gaming platform that enhances the gaming experience through community engagement and social features, connecting gamers globally over shared interests.Founded in 2007 in London, UK, Playfire operates as a digital gaming platform aimed at fostering community interaction among gamers. In July 2012, the company was acquired by Green Man Gaming after a deal involving AXM Venture Capital and Eden Ventures, with undisclosed financial terms. Playfire was previously a subsidiary of Atomico, which led its initial funding rounds. The company has raised a total of USD 2.10 mn, with its latest funding round being Series A, led by Atomico. Currently, Playfire has a company valuation of USD 6.11 mn.Playfire provides a digital game distribution platform that offers a wide range of PC games, including popular franchises and downloadable content (DLC). The platform includes community features that enhance user engagement by allowing gamers to connect and interact through forums and social channels. It serves a diverse global customer base, actively catering to users in North America, Europe, and parts of Asia.In the most recent year of 2022, Playfire reported zero revenue. The company's financial activity indicated an EBITDA of zero, reflecting its current operational status. Revenue is primarily generated through the sale of digital game licenses and in-game items on its platform.Following its acquisition in July 2012, Playfire aims to expand its product offerings and enhance user engagement through the introduction of new gaming features and community tools. Plans include targeting expansion into emerging markets across Asia and South America by 2025. The recent funding of USD 2.10 mn will be utilized to support the development of these new products and to enhance the platform's capabilities, aligning with the company's long-term growth strategies.

## Funding rounds

- Series A, Apr 7, 2008, $2.1M — Atomico

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Series A