# PlayFilm, S.L.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playfilm-s-l

- Industry: Software
- Headquarters: Valencia, Spain
- Website: www.playfilm.tv
- Total disclosed funding: $1.4M
- Latest round: Seed (Apr 3, 2018)
- Investors on record: 7

## About

PlayFilm, S.L. is a technology company that provides AI-driven solutions aimed at optimizing sales processes through innovative advertising funnel management and lead generation techniques.Founded in 2014 in Valencia, Spain, PlayFilm, S.L. specializes in enhancing sales processes via artificial intelligence. The company has completed a total of 4 deals, with the most recent deal taking place on June 1, 2023. Rafael Navarro and Raquel Alcaide are noted as the founders, with Raquel Alcaide currently serving as the CEO. The latest funding round, a Seed round, raised EUR 1.10 mn, led by Angels Capital and supported by other investors including BSF15, Fides Capital, Grupo Zriser, Pinama Inversiones, Sabadell Venture Capital, and The Crowd Angel.PlayFilm.ai delivers an integrated AI-driven service designed to streamline sales processes for businesses through a comprehensive solution. Its core offerings include the creation and management of specialized advertising funnels, optimized traffic through personalized ad campaigns, and the use of Video-Landings to improve lead conversion rates. Trained agents work to close sales, continuously feeding data back to enhance targeting capabilities. The service primarily caters to companies in telecommunications, insurance, and healthcare sectors, with a market presence in Europe and Latin America.In the most recent year, PlayFilm generated revenue of EUR 3,882,077.60 and achieved an EBITDA of EUR 540,360.40. Its revenue model is performance-based, charging clients only for sales generated through its services.PlayFilm plans to utilize the recent EUR 1.10 mn funding to further develop its AI-driven sales optimization technologies and expand its product offerings. The company is targeting expansion into new geographic markets, particularly within Europe and Latin America, in the upcoming year. Following a significant transaction on June 1, 2023, in which Grupo Zriser exited its stake in PlayFilm, the firm is positioned to enhance its operational capabilities and market reach.

## Funding rounds

- Seed, Apr 3, 2018, $1.4M — Fides Capital, Angels Capital, The Crowd Angel, Sabadell Venture Capital, Pinama Inversiones, BSF15, Grupo Zriser

## Investors

- Fides Capital (https://capitalatlas.ai/funds/fides-capital) — Seed
- Angels Capital (https://capitalatlas.ai/funds/angels-capital) — Seed
- The Crowd Angel — Seed
- Sabadell Venture Capital (https://capitalatlas.ai/funds/sabadell-venture-capital) — Seed
- Pinama Inversiones (https://capitalatlas.ai/funds/pinama-inversiones) — Seed
- BSF15 — Seed
- Grupo Zriser — Seed