# PlayFab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playfab

- Industry: Software
- Headquarters: Seattle, US
- Website: www.playfab.com
- Total disclosed funding: $9.9M
- Latest round: Series A (Feb 27, 2015)
- Investors on record: 3

## About

PlayFab, Inc. provides an integrated platform for game developers, offering backend services that enhance multiplayer experiences, player engagement, and comprehensive game management.Founded in 2014 and headquartered in Seattle, US, PlayFab, Inc. specializes in backend solutions for game developers. In January 2018, Microsoft acquired PlayFab for an undisclosed amount. The company has executed 4 deals and reached a total funding amount of USD 3.15 mn in its latest funding round, which was Series B.Microsoft Azure PlayFab offers a comprehensive suite of backend services designed to enhance game development and operations. The platform provides tools for multiplayer functionalities, LiveOps management, and data analytics, enabling game developers to engage players, manage game assets, and understand player behavior in real-time. Key services include dedicated multiplayer server hosting, content management for remote updates, secure payment processing, and user-generated content capabilities. PlayFab's offerings are utilized by a diverse clientele, including renowned game studios such as Ubisoft, which leverages the platform to support popular titles like Rainbow Six Siege, and Kolibri Games, known for their title Idle Miner Tycoon. The service reaches a global market, effectively catering to developers across North America, Europe, and Asia, and supports over 2.5 billion player accounts across more than 5,000 games.PlayFab generates revenue primarily through a subscription-based model, providing clients with various pricing tiers based on the scale and features utilized. The transactions typically involve partnerships with game developers who subscribe to PlayFab’s services, allowing them to access the platform’s robust functionalities for game management and player engagement. Clients pay for the services according to their individual needs, which might include pricing for multiplayer server usage, data analytics features, and LiveOps solutions. The platform facilitates direct transactions with these developers, ensuring a seamless integration of services that enhance the gaming experience while optimizing operational efficiency.Following its acquisition by Microsoft in January 2018, PlayFab plans to leverage its resources for expanding its product offerings and geographic reach. The company intends to design and launch new gaming services geared towards enhancing player experiences in emerging markets. The strategic utilization of resources post-acquisition will support these initiatives as PlayFab targets expansion into Asia and Europe by 2025.

## Funding rounds

- Series A, Feb 27, 2015, $7.4M — Benchmark, Madrona Venture Group, Startup Capital Ventures
- Seed, Aug 19, 2014, $2.5M — Startup Capital Ventures

## Investors

- Startup Capital Ventures (https://capitalatlas.ai/funds/startup-capital-ventures) — Seed, Series A
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A