# Playdom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playdom

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.playdomcorp.com
- Total disclosed funding: $76M
- Latest round: Series B (Jun 22, 2010)
- Investors on record: 6

## About

Playdom is a gaming company specializing in social and mobile games, developing engaging experiences that connect users across various platforms while focusing on innovative gameplay.Founded in 2008 and headquartered in Palo Alto, US, Playdom is a social gaming company that develops games for social networks and mobile platforms. In July 2010, Playdom was acquired by Walt Disney Co. for USD 563.2 mn, with shareholders potentially receiving an additional USD 200 mn based on performance. The company has successfully completed 4 significant deals since its inception.Playdom offers a diverse range of social and mobile gaming products designed to enhance user engagement and enjoyment. Their flagship games address various player preferences and are developed based on market demand, serving a wide range of clients including individual consumers and large enterprises in North America, Europe, and Asia-Pacific. The company prioritizes user experience and operational efficiency in its game offerings.Playdom's revenue is primarily generated through direct sales to consumers and partnerships with businesses. The company employs a subscription-based model for select services while also providing one-time purchase options for its flagship games. Pricing plans are structured to ensure accessibility for different customer segments, with transparent cost expectations for all offerings, thus supporting their established client relationships.Looking forward, Playdom aims to enhance its product lineup with new game releases set for late 2023, targeting various user demographics. Additionally, the company plans to expand into emerging markets in South America and Asia by 2025. The recent acquisition funding will be strategically utilized to support these new developments and market entry initiatives, ensuring sustained growth and innovation in the gaming sector.

## Funding rounds

- Series B, Jun 22, 2010, $33M — Pritzker Group Venture Capital, Bessemer Venture Partners, Steamboat Ventures
- Series A, Dec 21, 2009, $43M — Lightspeed Venture Partners, New Enterprise Associates, Norwest Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A
- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B