# Playbrush

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playbrush

- Industry: Hardware
- Headquarters: Vienna, Austria
- Website: www.playbrush.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Apr 14, 2016)
- Investors on record: 1

## About

Playbrush GmbH creates innovative dental care products, focusing on making oral hygiene enjoyable for children through engaging technology and interactive experiences.Founded in 2014, Playbrush GmbH, based in Vienna, Austria, specializes in dental care solutions for children. The company was co-founded by Matthäus Ittner, Paul Varga, and Tolulope O. Paul Varga currently serves as the CEO. Playbrush GmbH has completed three funding rounds, with its latest round in October 2018 raising EUR 750 thousand from Speedinvest and Uniqa Ventures, bringing the total amount raised to USD 2.00 mn.GUM® Playbrush specializes in innovative dental care solutions, primarily offering the GUM® Playbrush electric sonic toothbrush, designed to make brushing teeth enjoyable for children. This product features a connection to the GUM® Playbrush app, which serves as an interactive dental coach, incorporating various games that engage children and promote healthy oral hygiene habits. The toothbrush operates at an impressive 17,000 movements per minute, providing optimal cleaning while ensuring gentle care for children's teeth and gums. The GUM® Playbrush caters to children aged 3 years and above, with specific brush heads tailored to the differing needs of younger and older children. The company actively markets its products in various international markets, including Germany, Austria, and other European countries, emphasizing accessibility for families seeking effective dental care solutions.GUM® Playbrush generates revenue through direct-to-consumer sales, subscription services, and potential partnerships with retailers. The company's flagship product, the GUM® Playbrush, is available for a one-time purchase, complemented by a subscription model that provides customers with regular deliveries of replacement brush heads and access to premium app features. Pricing is structured to incentivize customers, with an initial purchase priced at EUR 39.99 for the toothbrush, while a premium app subscription costs EUR 24.99 annually after a 30-day free trial. This subscription model fosters customer loyalty and ensures a steady stream of recurring revenue as families engage with the app's interactive features.Playbrush GmbH plans to leverage the recent EUR 750 thousand in venture debt funding to enhance its product line and expand into new markets. The company is exploring the development and launch of new dental care products tailored specifically for different age groups within the next year. Additionally, Playbrush aims to increase its presence in the German, Austrian, and broader European markets by the end of 2020, ensuring that families have access to effective and engaging dental care solutions.

## Funding rounds

- Seed, Apr 14, 2016, $0.7M — Speedinvest

## Investors

- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Seed