# PlayBrain

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playbrain

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: www.playbrain.co
- Total disclosed funding: $7.5M
- Latest round: Series A (Jun 30, 2020)
- Investors on record: 1

## About

PlayBrain Inc. is a Tokyo-based company focusing on the gaming industry, offering specialized services in marketing, esports production, and influencer collaborations.Founded in 2016 in Tokyo, Japan, PlayBrain Inc. operates within the gaming sector, providing services such as event planning and game culture product management. The company raised JPY 600 million in Series A funding on June 30, 2020, led by BITKRAFT Ventures, marking its second deal. The current valuation is JPY 1,233.88 mn. Michael Sheetal serves as both the founder and CEO of the company.PlayBrain Inc. specializes in delivering a comprehensive suite of services tailored to the gaming industry, focusing on marketing, influencer collaborations, event planning, and esports production. Their core offerings include the development and management of game culture products, which encompass online and offline retail experiences, as well as original product development for game brands and esports teams. Additionally, PlayBrain operates an online platform designed to engage users with esports events in Japan, allowing brands to promote their activities and create impactful campaigns. The company emphasizes the importance of analytics, providing services to measure performance in esports and streaming, enabling clients to make informed decisions. With a client base that includes both foreign brands operating in Japan and Japanese brands seeking to expand globally, PlayBrain effectively connects diverse gaming markets, facilitating engagement that spans North America, Europe, and Asia.PlayBrain's revenue model is structured around a combination of B2B transactions and direct-to-consumer engagements. The company generates income through partnerships with brands, offering tailored marketing and promotional services that help these brands connect with gamers and esports audiences. Clients typically enter into agreements for specific campaigns or events, which may involve a range of services such as product placements, influencer marketing, and analytics reporting. PlayBrain’s offerings may include flagship services tied to their game culture products and esports engagement media, which are priced according to the scope and scale of the services rendered. Transactions are often structured to facilitate ongoing relationships with clients, reflecting the dynamic and evolving nature of the gaming industry.In June 2020, PlayBrain Inc. raised JPY 600 million in Series A funding, which will be utilized to support the development of new products and expand into new markets. The company is focused on launching innovative game culture products and enhancing its online platform for esports events. Plans for geographic expansion include targeting additional markets in North America and Europe by the end of 2023.

## Funding rounds

- Series A, Jun 30, 2020, $5.6M — BITKRAFT Ventures
- Seed, Feb 27, 2019, $1.9M — BITKRAFT Ventures

## Investors

- BITKRAFT Ventures (https://capitalatlas.ai/funds/bitkraft-ventures) — Seed, Series A