# Playbook Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playbook-technology

- Industry: Internet
- Headquarters: New York, US
- Website: www.playbookapp.io
- Total disclosed funding: $12M
- Latest round: Series A (Oct 6, 2020)
- Investors on record: 7

## About

Playbook Technology, Inc. is a digital platform empowering fitness trainers and coaches to build personalized apps for their businesses, enhancing client engagement and growth through tailored fitness solutions.Founded in 2017 in New York, US, Playbook Technology, Inc. develops a digital platform for fitness professionals. The company has completed three deals, with its latest funding round being a Series A amounting to USD 9.3 mn raised on October 6, 2020. Key investors include Abstract Ventures, Aglaé Ventures, Everywhere Ventures, FJ Labs, and Porsche Ventures. The company was established by Kasper Ødegaard, Michael Lofaso, and Michael Wojcieszek, with Jeff Krahel serving as CEO.Playbook is a digital platform designed to empower fitness trainers, athletes, and coaches by providing tools to create personalized branded applications for their fitness businesses. The core offerings include subscription-based services that facilitate recurring revenue through member-exclusive content, challenges, one-time purchases, and community engagement features. Users can customize their app experience to meet the specific needs of their clientele, enabling functionalities such as progress tracking, direct messaging, and community interaction. The platform targets a diverse client base, including personal trainers, nutritionists, and fitness influencers, primarily in North America, Europe, and select markets in Asia.Playbook operates on a transaction structure that primarily revolves around subscription-based revenue, allowing creators to set their pricing plans for access to their fitness content and programs. Revenue is generated through direct-to-consumer transactions where users pay a subscription fee to access fitness content tailored to their needs. Playbook retains 20% of the subscription revenue while ensuring that creators retain 80% after processing fees. The platform also supports one-time purchases for specialized programs, thus diversifying the income streams for creators.In October 2020, Playbook raised USD 9.3 mn in Series A funding, which will be utilized to expand its offerings. The company is focusing on enhancing its platform capabilities and may explore launching new features aimed at improving user experience. Future plans include targeting expansion into additional markets beyond North America and Europe, specifically looking at growing in select Asian markets.

## Funding rounds

- Series A, Oct 6, 2020, $9.3M — FJ Labs, Abstract Ventures, Aglaé Ventures, Everywhere Ventures, Porsche Ventures
- Seed, Jun 17, 2020, $3M — UpHonest Capital, TechNexus Venture Collaborative
- Seed, Feb 26, 2018 — TechNexus Venture Collaborative

## Investors

- TechNexus Venture Collaborative (https://capitalatlas.ai/funds/technexus-venture-collaborative) — Seed
- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Series A
- Aglaé Ventures (https://capitalatlas.ai/funds/aglae-ventures-2) — Series A
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Series A
- Porsche Ventures (https://capitalatlas.ai/funds/porsche-ventures) — Series A