# Playback

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playback

- Industry: Software
- Headquarters: San Ramon, US
- Website: www.playback.tv
- Total disclosed funding: $22M
- Latest round: Series A (Mar 27, 2025)
- Investors on record: 3

## About

Playback Inc. is focused on delivering a unique sports viewing experience through its innovative platform. Founded in 2023, the company is based in San Ramon, US, and has executed 3 deals as of March 27, 2025. In March 2025, Playback Inc. raised USD 22 million in series A funding led by returning investor 776, with participation from other returning investors Khosla Ventures and NBA Equity. RJ Halperin (CEO) co-founded the firm. Playback Inc. offers a unique platform that enhances the viewing experience for Major League Baseball (MLB) fans through its core product, Playback. This service allows users to watch live MLB games, engage in call-in shows, and foster community interaction, all within a mobile app environment. The platform is designed to create a social viewing experience, enabling fans to connect with one another while enjoying live sports. Playback targets sports enthusiasts, particularly MLB fans, who are looking for an interactive way to experience games in real-time. The service is primarily available in the United States, catering to a large demographic of baseball followers who seek both entertainment and community engagement during the MLB season. Playback Inc. generates revenue primarily through subscription models associated with its MLB.TV service. Users pay to access live game broadcasts and exclusive content, with different pricing tiers that cater to varying consumer preferences and engagement levels. This direct-to-consumer approach ensures that fans have access to their favorite teams and games while fostering community through integrated features such as chat and call-in shows. The subscription structure is designed to provide a seamless user experience, encouraging ongoing engagement from a dedicated fan base. This model positions Playback Inc. to capitalize on the growing demand for interactive sports viewing experiences, further solidifying its role within the sports media landscape. In March 2025, Playback Inc. raised USD 22 million in series A funding led by returning investor 776, with participation from other returning investors Khosla Ventures and NBA Equity. The company plans to utilize this funding to strengthen partnerships with leagues, media, and creators and advance platform growth. Future initiatives include the design and launch of new products aimed at enhancing user engagement, alongside expansion plans targeting additional geographic markets to reach a broader audience.

## Funding rounds

- Series A, Mar 27, 2025, $22M — Khosla Ventures, 776, NBA Equity
- Seed, Jun 1, 2022 — Khosla Ventures, NBA Equity

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed, Series A
- NBA Equity — Seed, Series A
- 776 (https://capitalatlas.ai/funds/776) — Series A