# Playable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/playable-aps

- Industry: Marketing/Advertising
- Headquarters: Denmark
- Website: www.playable.com
- Latest round: Seed (May 1, 2018)
- Investors on record: 2

## About

Based in Aarhus, Denmark, and founded in 2017, Playable ApS operates as a creator of a digital activation platform for creating marketing gamification programs. As of 2022, Playable Aps was formerly known as LeadFamly. In March 2019, LeadFamly raised an undisclosed amount of venture funding from returning investor Dreamcraft. As of 2023, the company’s client base includes Coop, Costcutter, Danske Bank, PVS, Qiagen, Carlsberg Group, and Virgin Red. 

Playable ApS provides a gamification platform that allows clients to integrate game mechanics in their marketing at every stage and create custom-branded gamification campaigns. The company’s platform offers a games library, which includes a sample collection of marketing games for clients to study and analyze games. In addition, the firm offers features such as Game CMS, Visual editor, designing and layout, dashboard and analytics, and campaign templates. Playable ApS provides integration with tools such as Salesforce, Merlin, Marketingplatform, Eloqua, Drip, Webpower, Wmarketer, and Klaviyo.

## Funding rounds

- Seed, May 1, 2018 — VaekstPartner Kapital, Dreamcraft

## Investors

- VaekstPartner Kapital (https://capitalatlas.ai/funds/vaekstpartner-kapital) — Seed
- Dreamcraft (https://capitalatlas.ai/funds/dreamcraft) — Seed