# Play2Pay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/play2pay

- Industry: Software
- Headquarters: Miami, US
- Website: www.play2pay.com
- Total disclosed funding: $21M
- Latest round: Series A (Jul 15, 2021)
- Investors on record: 5

## About

Play2Pay, Inc. is a technology company that offers a gamified platform enabling users to pay monthly bills through engaging mobile apps and games, enhancing user interaction and providing savings.Founded in 2015 and headquartered in Miami, US, Play2Pay, Inc. specializes in a unique platform that allows users to convert their engagement in mobile apps and games into credits for bill payments. The company raised USD 13 mn in Series A funding on July 15, 2021, led by Telesoft Partners and supported by Harbor Spring Capital. Brian Boroff serves as the CEO, contributing his experience to the company's direction and strategy.Play2Pay's core offering is a gamified platform that allows consumers to pay their monthly recurring bills by engaging with mobile apps and games. Users discover new applications and games, earn credits through their engagement, and convert these credits into bill payments, primarily targeting wireless service providers. By personalizing user experiences, the platform maximizes savings opportunities and encourages continued participation. The service appeals to a diverse client base, including app and game developers who benefit from accessing a highly engaged audience. As of now, Play2Pay's services are primarily available in the United States, with plans for potential expansion into other geographical markets as user engagement and partnerships grow.Play2Pay generates revenue by facilitating transactions between consumers who engage with its platform and service providers that accept credits for bill payments. When users interact with mobile apps and games, they earn credits that can be redeemed for payments to their service providers. The company operates on a model that includes partnerships with various wireless service providers, allowing them to offer targeted promotions and incentives to users. This structure resembles a B2C model, where consumers benefit from app engagement while service providers pay for the traffic and conversions generated through the Play2Pay platform. Specific pricing plans or revenue-sharing agreements associated with these transactions have not been disclosed.In July 2021, Play2Pay, Inc. raised USD 13 mn in Series A funding, which the company intends to use for rapid expansion by accelerating product development, hiring, and partner engagement. The company plans to design and launch new products to enhance its platform and is exploring expansion into additional markets beyond the United States, aiming to broaden its user base and partnerships in the coming years.

## Funding rounds

- Series A, Jul 15, 2021, $13M — Telesoft Partners, Harbor Spring Capital
- Seed, May 7, 2020, $7.5M — Trog Hawley Capital, Halestreet Investments, Doha Tech Angels

## Investors

- Trog Hawley Capital — Seed
- Halestreet Investments (https://capitalatlas.ai/funds/halestreet-investments) — Seed
- Doha Tech Angels (https://capitalatlas.ai/funds/doha-tech-angels) — Seed
- Telesoft Partners (https://capitalatlas.ai/funds/telesoft-partners) — Series A
- Harbor Spring Capital — Series A