# Platfos Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/platfos-co

- Industry: Financial Services
- Headquarters: Seoul, South Korea
- Website: www.platfos.com/
- Total disclosed funding: $3.3M
- Latest round: Series A (Jan 6, 2025)
- Investors on record: 7

## About

Based in South Korea, Platfos Co., Ltd. specializes in developing a mobile gift card platform, enabling businesses to rapidly create branded gift cards, enhancing customer engagement within local markets.Platfos Co., Ltd. was founded in 2015 and is headquartered in Seoul, South Korea. The company focuses on providing mobile gift card solutions for local businesses. YoungJoon Shin serves as both the founder and CEO, overseeing its development. Platfos has successfully completed a total of 5 deals and recently raised KRW 1,000.00 mn in a Series A funding round on January 6, 2025, with investment support from Pathfinder H. This funding brings the total amount raised to KRW 1,000.00 mn.PLATFOS specializes in the development of a mobile gift card platform that allows businesses to create their own branded gift cards swiftly and without initial setup costs. The core product offering enables providers to generate mobile gift cards in just one hour, catering primarily to local businesses looking to enhance customer engagement and drive revenue. With a focus on ease of use, the platform features an ultra-light SDK and modular API, enabling seamless integration into existing applications. PLATFOS predominantly serves businesses in the retail and service sectors across South Korea, facilitating the creation of customized gift cards that are easy to register and promote. The platform also addresses the challenge of traffic conversion for businesses that have online presence but lack monetization strategies.The revenue generation model for PLATFOS is predicated upon transactional fees associated with the issuance and management of mobile gift cards. Businesses utilizing the platform can benefit from a straightforward fee structure, which encompasses subscription plans for ongoing access to the service and transaction fees incurred with each gift card sale. This model is particularly appealing to small to medium-sized enterprises looking to diversify revenue streams. As businesses create and sell gift cards through the PLATFOS platform, revenues are generated not only from the card transactions but also from partnerships with online marketplaces, creating additional exposure for the clients' offerings. The focus on a seamless user experience and rapid deployment positions PLATFOS as a vital partner for retailers aiming to leverage the growing trend in digital gift card solutions.In January 2025, Platfos raised an undisclosed amount of Series A funding from new investors Industrial Bank of Korea, Infobank, and Hyosung Ventures. The company will use the funding to secure major domestic and international clients, broaden its operations, and expand into the global market. Platfos is also designing new products aimed at enhancing its platform capabilities and plans to enter additional markets in Southeast Asia by the end of 2026.

## Funding rounds

- Series A, Jan 6, 2025 — Industrial Bank of Korea, Infobank, Hyosung Ventures
- Series A, Jun 8, 2023, $0.8M — Pathfinder H
- Series A, Oct 17, 2019, $2.6M — Enlight Ventures, YG Investment
- Seed, Feb 12, 2018 — Kakao Ventures

## Investors

- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Seed
- Enlight Ventures (https://capitalatlas.ai/funds/enlight-ventures) — Series A
- YG Investment (https://capitalatlas.ai/funds/yg-investment) — Series A
- Pathfinder H (https://capitalatlas.ai/funds/pathfinder-h) — Series A
- Industrial Bank of Korea — Series A
- Infobank (https://capitalatlas.ai/funds/infobank) — Series A
- Hyosung Ventures (https://capitalatlas.ai/funds/hyosung-ventures) — Series A