# PlateJoy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/platejoy

- Industry: Logistics & Distribution
- Headquarters: Carson, US
- Website: www.platejoy.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Mar 24, 2017)
- Investors on record: 11

## About

Based in California, US, and founded in 2013, PlateJoy, Inc., also known as PlateJoy Health, operates as a developer of an online platform intended to offer personalized nutrition plans and grocery list guides. The company's platform offers information on customized shopping lists and simple recipes, enabling users to maintain a healthy diet for weight loss and dietary improvements in spite of their busy schedules. PlateJoy was founded by Christina Bognet, an MIT neuroscience graduate who lost 50 lbs by changing her diet and lifestyle. After losing weight, she made it her career to help others eat healthier and more sustainably through personalization technology. In January 2018, the company received a venture funding round from Bullpen Capital. Customers can buy the groceries themselves, or pay extra to order everything through the grocery-delivery service Instacart. Without the food itself, PlateJoy costs USD 14 a month or USD 69 for a six-month plan and USD 99 for a 12-month plan.

## Funding rounds

- Seed, Mar 24, 2017 — Actions Capital
- Seed, Apr 29, 2015, $1.7M — Foundation Capital, 500 Global, Healthbox, LLC, ACME Capital, Basset Investment Group, Vayner/RSE, Zillionize Angel, Max Ventures
- Seed, Oct 29, 2013 — 500 Global, Drummond Road Capital, Astia Angels, Max Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Drummond Road Capital (https://capitalatlas.ai/funds/drummond-road-capital) — Seed
- Astia Angels (https://capitalatlas.ai/funds/astia-angels) — Seed
- Max Ventures (https://capitalatlas.ai/funds/max-ventures) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Healthbox, LLC — Seed
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Seed
- Basset Investment Group (https://capitalatlas.ai/funds/basset-investment-group) — Seed
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Seed
- Zillionize Angel (https://capitalatlas.ai/funds/zillionize-angel) — Seed
- Actions Capital (https://capitalatlas.ai/funds/actions-capital) — Seed