# Planty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/planty

- Industry: Food
- Headquarters: London, UK
- Website: www.planty.uk
- Total disclosed funding: $1.3M
- Latest round: Seed (May 27, 2021)
- Investors on record: 1

## About

Based in the UK, Planty Ltd. is a food company specializing in providing convenient, plant-based meal solutions directly to consumers, emphasizing sustainability and health-conscious dining options.Planty Ltd. is a London-based food company founded in 2019 that focuses on delivering plant-based meals. The company has raised EUR 770,000 in its latest funding round on October 12, 2021, from investors including Kale United and Veg Capital. The firm has completed a total of 3 deals to date.Planty specializes in delivering tasty, chef-prepared, plant-based meals and desserts directly to consumers, focusing on convenience and sustainability. Their core product offerings include a diverse menu of ready-to-eat meals, which cater to various dietary preferences, including high-protein options and dishes rich in vegetables, aiming to meet the nutritional needs of their customers. Customers can select from a flexible subscription model, choosing between 6 to 16 meals per order, along with up to 12 extras, and can update their selections at any time. The meals are designed for individuals looking for quick, nutritious dining solutions, and they are available for delivery from Tuesday to Saturday, with a carbon-neutral shipping partner. Planty's primary market extends beyond London, reaching customers across the entirety of the United Kingdom, thus increasing their geographical footprint in the competitive meal delivery sector.Planty generates revenue primarily through its subscription-based model, where customers pay for meal plans that range in price depending on the number of meals selected. For example, pricing tiers include EUR 5.75 per meal for 16 meals, EUR 5.80 per meal for 12 to 15 meals, and escalating costs for fewer meals. The firm also offers add-ons, such as desserts and sides, which enhance customer value and increase average transaction sizes. The transaction structure is direct-to-consumer, allowing Planty to maintain a close relationship with its clientele while fostering customer loyalty through flexible subscription management options, including the ability to pause or cancel subscriptions at any time. This model not only streamlines revenue generation but also fosters a community of health-conscious consumers who prioritize plant-based diets.In October 2021, Planty Ltd. raised EUR 770,000 in venture funding, which will be utilized to scale its business and support its expansion into Scandinavia. The firm has plans to introduce new product offerings to meet growing consumer demand and aims to enhance its market reach in this new region.

## Funding rounds

- Seed, May 27, 2021, $1.2M — Veg Capital
- Seed, Dec 4, 2019, $0.1M — Veg Capital

## Investors

- Veg Capital (https://capitalatlas.ai/funds/veg-capital) — Seed