# Planted Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/planted-foods

- Industry: Food
- Headquarters: Zurich, Switzerland
- Website: https://ch.eatplanted.com/
- Total disclosed funding: $117M
- Latest round: Series B (Sep 1, 2022)
- Investors on record: 17

## About

Based in Switzerland, Planted Foods AG operates in the plant-based food sector, specializing in innovative meat alternatives that cater to a growing market focused on sustainable diets.Founded in 2019 in Zurich, Switzerland, Planted Foods AG is dedicated to producing plant-based meat alternatives. The company has successfully raised a total of CHF 70.000 mn, primarily through its latest funding round, Series B, which occurred on December 18, 2024, led by L Catterton. The founding team includes Anissa Naouai, Christoph Jenny, Eric Stirnemann, Judith Wemmer, Lukas Böni, Pascal Bieri, and Vlad Blanton, each bringing diverse expertise to the venture.Planted Foods AG specializes in the production of innovative meat alternatives designed to align with the rising demand for plant-based diets. Their offerings include a variety of plant-based meats that closely replicate the taste and texture of traditional animal proteins, targeting both flexitarians and committed vegetarians/vegans. These products are made from high-quality, sustainable ingredients and are available in several key markets, including major cities across Europe and select regions in North America, distributed through retail chains, foodservice establishments, and online platforms.The revenue model of Planted Foods AG is primarily based on direct-to-consumer sales and partnerships with retailers and foodservice providers. Products are supplied through bulk agreements with supermarkets and restaurants, ensuring a stable distribution of their plant-based offerings. The pricing structure is competitive with traditional meat products, facilitating broader consumer adoption, while promotional campaigns and collaborations enhance visibility in the market.Planted Foods AG plans to utilize the recent funding raised in December 2024 to enhance its plant-based food product line. The company is also focused on launching new products aimed at expanding its market presence. Specific geographic regions targeted for expansion have not been disclosed, but the company is likely looking to solidify its presence in existing markets while exploring new opportunities.

## Funding rounds

- Series B, Sep 1, 2022, $73M — L Catterton, Vorwerk Ventures, ACE & Company, Tengelmann Group, Gullspång Invest, Joyance Partners, Movendo Capital, ETH Foundation, Be8 Ventures
- Series A, Mar 8, 2021, $18M — Vorwerk Ventures, Joyance Partners, Blue Horizon, ETH Foundation, Good Seed Ventures, Gaydoul Group
- Series A, Mar 8, 2021, $18M — Vorwerk Ventures, Joyance Partners, ETH Foundation, Blue Horizon Ventures, Good Seed Ventures, Gaydoul Group
- Seed, Mar 18, 2020, $0.1M — Venture Kick
- Seed, Oct 23, 2019, $7.1M — Hilti Ag, Joyance Partners, Blue Horizon, ETH Foundation, MICA Ventures AG, Ze. Pharm Trust
- Seed, Aug 21, 2019, $0.4M — Venture Kick

## Investors

- Venture Kick (https://capitalatlas.ai/funds/venture-kick) — Seed
- Hilti Ag — Seed
- Joyance Partners (https://capitalatlas.ai/funds/joyance-partners) — Seed, Series A, Series B
- Blue Horizon (https://capitalatlas.ai/funds/blue-horizon) — Seed, Series A
- ETH Foundation — Seed, Series A, Series B
- MICA Ventures AG — Seed
- Ze. Pharm Trust — Seed
- Vorwerk Ventures (https://capitalatlas.ai/funds/vorwerk-ventures) — Series A, Series B
- Good Seed Ventures (https://capitalatlas.ai/funds/good-seed-ventures) — Series A
- Gaydoul Group (https://capitalatlas.ai/funds/gaydoul-group) — Series A
- Blue Horizon Ventures — Series A
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Series B
- Tengelmann Group — Series B
- Gullspång Invest (https://capitalatlas.ai/funds/gullspang-invest) — Series B
- Movendo Capital — Series B
- Be8 Ventures (https://capitalatlas.ai/funds/be8-ventures) — Series B