# Plant Power Fast Food

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plant-power-fast-food

- Industry: Travel & Leisure
- Headquarters: San Diego, US
- Website: www.plantpowerfastfood.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Jun 2, 2021)
- Investors on record: 3

## About

Plant Power Fast Food, LLC is a US-based company specializing in plant-based fast food, offering a variety of burgers, fries, and shakes that appeal to health-conscious consumers.Founded in 2015 and headquartered in San Diego, California, Plant Power Fast Food, LLC focuses on providing a fully plant-based menu. The company has raised USD 7.5 mn in Series A funding, co-led by Batta Foods, Eat Beyond Global Holdings Inc., and Helia Capital USA, Inc. Zach Vouga serves as the CEO and has a history of entrepreneurial ventures prior to this.Plant Power Fast Food specializes in offering a fully plant-based menu that includes a range of burgers, fries, and milkshakes, aimed at consumers seeking healthier, sustainable food choices. The core product line features their signature plant-based burgers, designed to deliver a flavorful experience without the use of meat, thereby catering to vegans, vegetarians, and health-conscious individuals. Additionally, the restaurant provides sides such as crispy fries and plant-based chicken tenders, alongside milkshakes made from oat milk that appeal to those looking for dairy-free alternatives. The company primarily targets urban markets in the United States, focusing on areas with a high density of consumers interested in plant-based diets, health trends, and fast food alternatives.Plant Power Fast Food generates revenue through direct sales of its food and beverage offerings at its numerous locations, as well as through its loyalty program, which incentivizes repeat customers. The business model is centered around a fast-casual dining experience, where customers place orders directly at the counter or through mobile applications. The loyalty program allows customers to earn points for each purchase, which can be converted into rewards, encouraging higher transaction volumes. Pricing strategies are aligned with the competitive landscape of fast food, positioning their plant-based products as accessible while ensuring a premium experience reflective of their unique offerings. The company’s products, including its flagship plant-based burgers and shakes, are sold directly to consumers, fostering a direct-to-consumer relationship that enhances customer engagement and brand loyalty.In June 2021, Plant Power Fast Food, LLC raised USD 7.5 mn in Series A funding. This funding will enable the company to expand its vegan restaurants in the United States, specifically targeting new locations in Las Vegas and Hollywood. The company is actively designing and launching new products as part of its growth strategy.

## Funding rounds

- Series A, Jun 2, 2021, $7.5M — Digital Asset Technologies, Batta Foods, Helia Capital USA, Inc.

## Investors

- Digital Asset Technologies (https://capitalatlas.ai/funds/digital-asset-technologies) — Series A
- Batta Foods — Series A
- Helia Capital USA, Inc. — Series A