# Planet Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/planet-labs

- Industry: Media
- Headquarters: San Francisco, US
- Website: www.planet.com
- Total disclosed funding: $343M
- Latest round: Series D (Aug 1, 2017)
- Investors on record: 22

## About

Based in California, US, Planet Labs Inc. is a private Earth-imaging company that was founded in 2010 by former NASA scientists Chris Boshuizen, Will Marshall, and Robbie Schingler with the goal to image the Earth every day. In July 2021, the company announced it will go public via a merger with dMY Technology Group IV, a special purpose acquisition company that trades on the NYSE under ticker DMYQ, and as part of the merger, the firm will receive USD 250 million PIPE investment from BlackRock, alongside CPP Investment Board, Cypress Point Wealth Management,  Koch Strategic Platforms, TIME Ventures, and Google. The transaction is expected to close within 2021.
As of November 2021, co-founder Will Marshall remains to lead the company as its CEO, and it serves more than 600 clients across 65 countries worldwide.

Planet Labs Inc. primarily provides universal access to information about the changing planet with the help of imaging satellites. It offers various geospatial insights including planet monitoring, intraday revisit capability, base maps, and planet analytic feeds. The company caters to various industries including agriculture, defense and intelligence, government, educational research, emergency management, infrastructure, forestry, finance, planet federal, and mapping.

In 2020, Planet Labs Inc. generated USD 113.16 million in revenue. It is mainly derived from licensing rights to use imagery taken from the company's online platform in addition to providing related services. Contracts to use the images vary, but the company normally has annual or multi-year contractual terms. The licenses are purchased either on a subscription basis or a transactional basis. Clients can either pay for access to its imagery that may be downloaded over a specific period of time, or it can be downloaded for individual content licenses at the time of download. The firm's imagery licensing agreements and service agreements are generally non-cancelable and do not contain refund-type provisions.

Upon completion of the merger with dMY Technology Group IV, the combined company will trade on the NYSE under the ticker symbol PL. The proceeds from the transaction as well as from its PIPE investments will be used to fund its operations, sales, marketing, software lines, and future growth opportunities.

## Funding rounds

- Series D, Aug 1, 2017, $168M — Capricorn Investment Group, Aster Capital, Prelude Ventures, Alphabet, Plug and Play, Fall Line Capital, DCVC, Syngenta Group, Forge Global, Inc., Bright Success Capital, Starbridge Venture Capital, Threshold Ventures
- Series C, Nov 23, 2015, $62M — DCVC
- Series C, Jan 13, 2015, $48M — Draper Fisher Jurvetson, Capricorn Investment Group, Industry Ventures, Western Technology Investment, Founders Fund, Indie Enterprises, First Round Capital, Lux Capital, Felicis Ventures, Innovation Endeavors, DCVC, AME Cloud Ventures
- Series B, Dec 17, 2013, $52M — Draper Fisher Jurvetson, Capricorn Investment Group, Industry Ventures, Founders Fund, Indie Enterprises, First Round Capital, Lux Capital, Felicis Ventures, Innovation Endeavors, DCVC, AME Cloud Ventures
- Series A, Dec 21, 2012, $13M — Draper Fisher Jurvetson, Capricorn Investment Group, Founders Fund, Indie Enterprises, First Round Capital, Innovation Endeavors, DCVC

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B, Series C
- Capricorn Investment Group (https://capitalatlas.ai/funds/capricorn-investment-group) — Series A, Series B, Series C, Series D
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A, Series B, Series C
- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Series A, Series B, Series C
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A, Series B, Series C
- DCVC (https://capitalatlas.ai/funds/dcvc) — Series A, Series B, Series C, Series D
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B, Series C
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Series B, Series C
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series B, Series C
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series B, Series C
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series C
- Aster Capital (https://capitalatlas.ai/funds/aster-capital) — Series D
- Prelude Ventures — Series D
- Alphabet — Series D
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series D
- Fall Line Capital (https://capitalatlas.ai/funds/fall-line-capital) — Series D
- Syngenta Group — Series D
- Forge Global, Inc. — Series D
- Bright Success Capital — Series D
- Starbridge Venture Capital (https://capitalatlas.ai/funds/starbridge-venture-capital) — Series D
- Threshold Ventures (https://capitalatlas.ai/funds/threshold-ventures) — Series D