# Planet Forward

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/planet-forward

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.planetfwd.com
- Total disclosed funding: $15M
- Latest round: Series A (May 26, 2022)
- Investors on record: 19

## About

Planet Forward Inc. is a technology company that provides a decarbonization platform aimed at helping consumer and food companies manage their carbon footprint and enhance sustainability practices.Planet Forward Inc. was founded in 2019 and is headquartered in San Francisco, US. The company specializes in offering solutions for businesses to measure and manage their carbon emissions. Julia Collins serves as the CEO and founder of the company. In May 2022, Planet Forward Inc. raised USD 10 mn in Series A funding, co-led by Acre Venture Partners and Congruent Ventures, with participation from notable investors including Emerson Collective, BBG Ventures, Precursor Ventures, and others. The total amount raised to date is USD 10 mn, with a current company valuation of USD 39.66 mn.Planet FWD offers a comprehensive decarbonization platform tailored for consumer and food companies, focusing on sustainability and carbon footprint management. The core product leverages advanced data analytics to measure carbon emissions across various scopes (Scope 1, 2, and 3) while also providing Life Cycle Assessments (LCAs) for rapid and accurate emissions calculations. This platform addresses the need for businesses to assess their environmental impact effectively, enabling actionable reduction strategies, optimizing supply chain practices, and enhancing transparency with stakeholders. The solution provides granular insights on supplier choices and process modifications throughout the entire product life cycle, from sourcing materials to consumer usage. Planet FWD serves a diverse client base, including industry leaders and brands in the food and consumer goods sectors, primarily in North America and Europe.Planet FWD generates revenue through a subscription-based model, offering its decarbonization platform to businesses under various pricing plans. Clients typically enter into annual contracts that facilitate access to the platform's features for measuring, reporting, and managing emissions data. The transactional structure is primarily B2B, with companies subscribing to the platform to enhance their sustainability practices and comply with regulatory standards such as CDP and CSRD. The flagship offerings include AI-powered LCAs and detailed carbon footprint measurements, essential for clients seeking to meet their environmental, social, and governance (ESG) reporting obligations. By providing tailored solutions to businesses, Planet FWD effectively aligns its revenue model with the sustainability goals of its clients.In May 2022, Planet Forward Inc. raised USD 10 mn in Series A funding, which will be used to grow its team and boost product development. The company is focused on enhancing its decarbonization platform and plans to launch new products aimed at expanding features for carbon management. Additionally, Planet FWD is targeting expansion into new markets in Europe and Asia by the end of 2023, thereby increasing its geographical reach and client base.

## Funding rounds

- Series A, May 26, 2022, $10M — BBG Ventures, Precursor Ventures, Acre Venture Partners, Congruent Ventures, Elemental Impact, Emerson Collective, Cleo Capital, January Ventures, Westbound, Rethink Food
- Seed, Dec 10, 2020, $2.5M — Kapor Capital, BBG Ventures, Emerson Collective, January Ventures, Westbound, MCJ, Springbank Collective, Collective Capital, Tet Ventures
- Seed, Mar 12, 2020, $2.7M — Maveron, Kapor Capital, Cowboy Ventures, BBG Ventures, Precursor Ventures, Incite Ventures, Cleo Capital, January Ventures, F7 Ventures

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Seed
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed, Series A
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed, Series A
- Incite Ventures (https://capitalatlas.ai/funds/incite-ventures) — Seed
- Cleo Capital (https://capitalatlas.ai/funds/cleo-capital) — Seed, Series A
- January Ventures (https://capitalatlas.ai/funds/january-ventures) — Seed, Series A
- F7 Ventures (https://capitalatlas.ai/funds/f7-ventures) — Seed
- Emerson Collective — Seed, Series A
- Westbound (https://capitalatlas.ai/funds/westbound) — Seed, Series A
- MCJ (https://capitalatlas.ai/funds/mcj) — Seed
- Springbank Collective (https://capitalatlas.ai/funds/springbank-collective) — Seed
- Collective Capital (https://capitalatlas.ai/funds/collective-capital) — Seed
- Tet Ventures (https://capitalatlas.ai/funds/tet-ventures) — Seed
- Acre Venture Partners (https://capitalatlas.ai/funds/acre-venture-partners) — Series A
- Congruent Ventures (https://capitalatlas.ai/funds/congruent-ventures) — Series A
- Elemental Impact (https://capitalatlas.ai/funds/elemental-impact) — Series A
- Rethink Food — Series A