# Plaisir

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plaisir

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Website: www.plaisir.cn
- Latest round: Angel (Jan 26, 2018)
- Investors on record: 2

## About

Plaisir is a Beijing-based company specializing in health and beauty products that enhance consumer wellness through innovative formulations and sustainable practices.Founded in 2016 in Beijing, China, Plaisir focuses on lifestyle and wellness products. The company was co-founded by Andrea Croce and Bin Li, who also serves as the CEO. Plaisir has completed 2 deals, with the most recent deal occurring on August 30, 2018.Plaisir.cn specializes in a range of products designed to enhance consumer experiences within the lifestyle and wellness sectors. The company’s flagship offerings include a line of premium health and beauty products that combine natural ingredients with innovative formulations aimed at promoting overall well-being. These products target various end-use cases, such as skincare enhancement, nutritional support, and personal care, addressing the needs of health-conscious consumers. Plaisir.cn serves a diverse client base that includes individual consumers, wellness retailers, and e-commerce platforms primarily across Asian markets, including China and Southeast Asia. The company emphasizes sustainable sourcing practices and the integration of technology in product development to meet the evolving preferences of its clientele.Plaisir.cn generates revenue through a structured model encompassing direct-to-consumer sales and partnerships with wellness retailers. The company’s transactions typically involve consumers purchasing products directly through its online platform, where they can select from various subscription options or one-time purchases. Additionally, Plaisir.cn collaborates with retail partners to distribute its products, enhancing market accessibility. Pricing plans are tailored to accommodate different customer segments, featuring options that incentivize repeat purchases through discounts or exclusive member benefits. This multifaceted approach maximizes customer engagement and solidifies Plaisir.cn's position in the competitive wellness market.Plaisir is currently focused on developing new products set to launch in the coming year, aiming to expand its product range and cater to evolving consumer demands. The company plans to enter new markets, specifically targeting Southeast Asia by the end of 2023. Recent funding raised in August 2018 from investors such as AC Capital, Achain, and Btcdo will be utilized to support these initiatives, enhancing product development and market expansion efforts.

## Funding rounds

- Angel, Jan 26, 2018 — Grassroots, Legend Star

## Investors

- Grassroots (https://capitalatlas.ai/funds/grassroots) — Angel
- Legend Star (https://capitalatlas.ai/funds/legend-star) — Angel