# Plain Vanilla

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plain-vanilla

- Industry: Software
- Headquarters: Reykjavik, Iceland
- Website: www.quizup.com
- Total disclosed funding: $27M
- Latest round: Series B (Dec 26, 2013)
- Investors on record: 8

## About

Founded in 2010 and headquartered in Reykjavík, Iceland, Plain Vanilla Corp. creates engaging mobile gaming experiences. The company is known for its innovative quiz apps that foster social interaction among users.Plain Vanilla Corp. specializes in developing mobile applications, particularly quiz games. In December 2016, the company was acquired by Glu Mobile Inc. for USD 1.2 mn. Founded in Reykjavík, Iceland, the company has participated in 7 funding deals, raising a total of USD 7.5 mn. The latest round was an Add-on Trade Sale led by Glu Mobile Inc., achieved on December 22, 2016. The founder's details are not publicly available.Plain Vanilla Corp. is recognized for its quiz-based mobile applications that provide interactive entertainment. These apps are designed for both casual and dedicated gamers, featuring diverse topics to engage a wide audience. The company focuses on creating high-quality user experiences that encourage social interaction through gaming.In the most recent fiscal year of 2019, Plain Vanilla reported a revenue of USD 0.00. As of 2023, the company's EBITDA stood at USD -11,692,805.1, reflecting its current operational performance.Following its acquisition by Glu Mobile Inc., Plain Vanilla Corp. is expected to leverage Glu's resources to enhance its product offerings and expand into new markets. The company is working on upcoming launches aimed at increasing user engagement and monetization strategies. Recent funding will support these initiatives, enabling the development of innovative gaming experiences and potential entry into new geographic regions by late 2024.

## Funding rounds

- Series B, Dec 26, 2013, $22M — Hong Shan, Greycroft, Ridge Ventures, Tencent Investment, Boldstart Ventures, Tuesday Capital, MESA+
- Series A, Nov 20, 2013, $1.9M — Hong Shan, Headline, Tencent Investment
- Series A, Apr 9, 2013, $2.4M — Greycroft, Ridge Ventures, Tencent Investment, Boldstart Ventures, Tuesday Capital, MESA+
- Seed, Jul 1, 2012, $1M — Boldstart Ventures, Tuesday Capital

## Investors

- Boldstart Ventures (https://capitalatlas.ai/funds/boldstart-ventures) — Seed, Series A, Series B
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed, Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- Ridge Ventures (https://capitalatlas.ai/funds/ridge-ventures) — Series A, Series B
- Tencent Investment — Series A, Series B
- MESA+ (https://capitalatlas.ai/funds/mesa) — Series A, Series B
- Hong Shan — Series A, Series B
- Headline (https://capitalatlas.ai/funds/headline) — Series A