# Plae

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plae

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.goplae.com
- Total disclosed funding: $7M
- Latest round: Series A (Apr 15, 2015)
- Investors on record: 5

## About

Plae is a technology-driven company that enhances user engagement through a mobile application connecting users to local businesses and events, improving real-time access to relevant information.Plae, founded in 2012 and headquartered in San Francisco, US, develops a mobile application that connects users with local businesses and events. Brett Waits, the founder and CEO, has previously established other ventures. The company has secured a total of USD 7.00 mn in funding, with its most recent investment being a Series A round led by Partech on April 15, 2015. Additionally, Plae has been involved in 2 deals since its inception, demonstrating a continuous interest from investors.Goplae offers a suite of innovative products designed to enhance user engagement and facilitate interactions within digital platforms. Their core services include a user-friendly mobile application that integrates location-based services to connect users with local businesses and events, addressing challenges in finding real-time information. The company targets urban markets across North America and Europe, focusing on local businesses, service providers, and event organizers, while providing personalized recommendations tailored to user preferences.Plae generates revenue through a robust transaction structure that includes subscription-based models and partnerships with local businesses. Clients can choose from various pricing plans, including tiered packages that offer premium visibility and promotional features within the application. Direct-to-consumer transactions are facilitated via in-app purchases and advertisements, enhancing the experience for users seeking local offerings and maximizing client exposure to their target audience.Plae is focused on expanding its product offerings and enhancing user experience. Plans include developing new features for its mobile application, which are intended to be launched by the end of 2015. The company is also targeting expansion into additional North American and European markets by 2016. The recent funding will be utilized to support these product enhancements and expansion initiatives, positioning Plae for growth in untapped urban markets.

## Funding rounds

- Series A, Apr 15, 2015, $7M — Partech Partners, Western Technology Investment, Floodgate, Cherubic Ventures, Finn Capital

## Investors

- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A
- Cherubic Ventures (https://capitalatlas.ai/funds/cherubic-ventures) — Series A
- Finn Capital — Series A