# placer.ai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/placer-ai

- Industry: Software
- Headquarters: Covina, US
- Website: www.placer.ai
- Total disclosed funding: $171M
- Latest round: Series C (Jul 10, 2024)
- Investors on record: 10

## About

Placer.ai, based in Covina, US, offers location intelligence and foot traffic analysis solutions to various industries, enabling businesses to optimize strategies and understand consumer behaviors effectively.Placer.ai, founded in 2014 by Gareth P, Johnathan Podemsky, Noam Ben-Zvi, Oded Fossfeld, Ofir Lemel, Shai Levy, and Zohar Bar-Yehuda, operates from Covina, California. The company provides advanced location analytics and has raised USD 54.5 mn in Series C funding on July 10, 2024, bringing the total amount raised to USD 54.5 mn and its current valuation to USD 1,098.10 mn. Placer.ai has completed 10 deals to date, with its core operations focused on delivering crucial data insights to enhance decision-making in retail and commercial real estate sectors.Placer.ai specializes in providing advanced location intelligence and foot traffic data software designed to empower businesses across multiple sectors, including retail, commercial real estate, and civic initiatives. Its core offerings focus on delivering accurate, near real-time data analytics that help clients understand customer behaviors, optimize location strategies, and drive growth. The platform enables users to analyze store performance, drive economic success in urban areas, and enhance marketing efforts through detailed insights related to visitor patterns and competitive tracking. Placer.ai serves a diverse client base that includes retailers, real estate developers, healthcare institutions, and academic institutions across various geographical markets including the United States and select international regions. Its solutions are particularly useful for businesses seeking to refine their operational strategies in dynamic environments, leveraging location analytics to make informed decisions regarding site selection, marketing campaigns, and overall business performance.The revenue model of Placer.ai is primarily based on a subscription-based structure, where clients subscribe to access a suite of location analytics tools tailored to their specific industry needs. Typically, businesses enter into agreements that allow them to utilize Placer.ai's platform for ongoing data insights and analytics, with various pricing tiers designed to accommodate different levels of access and usage. Flagship services may include comprehensive data analytics and reporting tools that assist clients in making informed decisions regarding location-based strategies. By providing actionable insights for industries such as retail and commercial real estate, Placer.ai facilitates business transactions that are driven by data-informed strategies, enhancing the effectiveness of marketing campaigns and location assessments for its clientele. This structured pricing model ensures that clients receive continuous value as they leverage Placer.ai's capabilities to track foot traffic trends and analyze market dynamics effectively.In July 2024, Placer Labs, Inc. raised USD 54.5 mn in Series C funding from GEM Realty Capital, with participation from returning investors MMC Technology Ventures, Fifth Wall Ventures, and Array Ventures. The company plans to utilize this funding to launch new reports and data sets while expanding its marketplace. Placer.ai is focused on developing new products aimed at enhancing its analytics capabilities, targeting specific market segments for growth.

## Funding rounds

- Series C, Jul 10, 2024, $55M — GEM Realty Capital, Array Ventures, Fifth Wall Ventures, MMC Technology Ventures
- Series C, Dec 30, 2021, $69M — Array Ventures, Fifth Wall Ventures, WndrCo, Majestic Realty, MMC Technology Ventures
- Series B, Apr 27, 2021, $35M — Aleph, Fifth Wall Ventures, JBV Capital
- Series A, Jan 13, 2020, $12M — OCA Ventures, Aleph, Reciprocal Ventures, JBV Capital
- Seed, Dec 17, 2016 — Array Ventures

## Investors

- Array Ventures (https://capitalatlas.ai/funds/array-ventures) — Seed, Series C
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Series A
- Aleph (https://capitalatlas.ai/funds/aleph) — Series A, Series B
- Reciprocal Ventures (https://capitalatlas.ai/funds/reciprocal-ventures) — Series A
- JBV Capital (https://capitalatlas.ai/funds/jbv-capital) — Series A, Series B
- Fifth Wall Ventures (https://capitalatlas.ai/funds/fifth-wall-ventures) — Series B, Series C
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Series C
- Majestic Realty — Series C
- MMC Technology Ventures (https://capitalatlas.ai/funds/mmc-technology-ventures) — Series C
- GEM Realty Capital (https://capitalatlas.ai/funds/gem-realty-capital) — Series C