# Placemakr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/placemakr

- Industry: Travel & Leisure
- Headquarters: Washington, US
- Website: www.placemakr.com
- Total disclosed funding: $93M
- Latest round: Series C (Mar 21, 2023)
- Investors on record: 12

## About

Placemakr, Inc. is a hospitality company providing apartment-style hotel accommodations that combine the comforts of home with hotel conveniences, catering primarily to business travelers and individuals seeking extended stays.Founded in 2016 in Washington, US, Placemakr, Inc. specializes in extended-stay lodging options featuring fully furnished living spaces. The company was co-founded by Bao Vuong and Jason Fudin, who is the current CEO. Since its inception, Placemakr has raised a total of USD 65.00 mn in its Series C funding round completed on March 21, 2023, with major investors including Bernstein Management, Camber Creek, Gaw Capital Partners, Harbert Management Corporation, and Highland Capital Partners. Placemakr operates seven deals globally, with properties located in key cities like Atlanta, Austin, New York City, and Washington, D.C.Placemakr specializes in offering apartment-style hotel accommodations designed to blend the comforts of home with the conveniences of traditional hotels. Their core product is a range of extended-stay lodging options, which include fully furnished living spaces equipped with modern kitchens, laundry facilities, and dedicated workspaces. These accommodations cater primarily to business travelers, families in need of temporary housing, and individuals seeking flexible leasing options. With properties located in key metropolitan areas such as Atlanta, Austin, New York City, and Washington, D.C., Placemakr provides a unique solution for clients looking for longer-term stays or short visits, offering a mix of amenities such as fitness centers, outdoor pools, and digital concierge services. The company targets various customer segments, including corporate clients, vacationers, and those relocating to new cities, positioning itself as a versatile alternative to traditional hotel experiences.Placemakr generates revenue through direct bookings and partnerships with various corporate clients. The company operates on a direct-to-consumer model, where customers can book their stays via the Placemakr website or mobile app. These transactions typically involve a pricing structure based on the length of stay, with options ranging from nightly rates to longer-term leases, allowing for greater flexibility in accommodating diverse client needs. While specific pricing plans are not disclosed, the firm offers promotional codes to drive bookings, such as seasonal discounts that incentivize early reservations. The company's revenue is derived from providing essential services associated with their apartment-style units, which include housekeeping and onsite support, thereby ensuring a comprehensive hospitality experience for their clients.In March 2023, Placemakr, Inc. raised USD 65 mn in venture funding to support the expansion of its business reach. The company aims to broaden its market presence by exploring new geographic regions for future property development. Specific markets targeted for this expansion have yet to be detailed, but the funding will facilitate strategic initiatives to enhance operational capabilities and service delivery.

## Funding rounds

- Series C, Mar 21, 2023, $65M — Highland Capital Partners, Harbert Management, Bernstein Management, Camber Creek, Gaw Capital Partners
- Series C, Feb 28, 2023 — GOS Capital
- Series B, Dec 11, 2019, $18M — Highland Capital Partners, Harbert Management, Revolution Ventures, Geolo Capital, Camber Creek, Working Lab Capital
- Series A, Dec 11, 2018, $10M — Highland Capital Partners, Revolution Ventures, Geolo Capital, Camber Creek, MetaProp, Mendacre
- Seed, Nov 1, 2017 — Highland Capital Partners, Vornado Realty Trust, Revolution Ventures, Geolo Capital, Camber Creek, Working Lab Capital, MetaProp, Mendacre

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Seed, Series A, Series B, Series C
- Vornado Realty Trust — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed, Series A, Series B
- Geolo Capital (https://capitalatlas.ai/funds/geolo-capital) — Seed, Series A, Series B
- Camber Creek (https://capitalatlas.ai/funds/camber-creek) — Seed, Series A, Series B, Series C
- Working Lab Capital (https://capitalatlas.ai/funds/working-lab-capital) — Seed, Series B
- MetaProp (https://capitalatlas.ai/funds/metaprop) — Seed, Series A
- Mendacre (https://capitalatlas.ai/funds/mendacre) — Seed, Series A
- Harbert Management (https://capitalatlas.ai/funds/harbert-management) — Series B, Series C
- GOS Capital (https://capitalatlas.ai/funds/gos-capital) — Series C
- Bernstein Management — Series C
- Gaw Capital Partners (https://capitalatlas.ai/funds/gaw-capital-partners) — Series C