# Placeling

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/placeling

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.bye.placeling.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 25, 2012)
- Investors on record: 1

## About

Placeling offers location-based services leveraging geolocation technologies to enhance user engagement for various industries, particularly in retail, hospitality, and entertainment.Founded in 2011, Placeling is headquartered in Vancouver, Canada, and provides geolocation services designed to connect businesses with customers in real-time. The company has closed three deals to date, with its latest funding round being a Seed round of CAD 0.150 mn from BDC Capital, totaling CAD 0.150 mn raised thus far.Bye Placeling provides innovative location-based services that cater to various industries looking to enhance user engagement and experience. The company’s core offerings revolve around geolocation technologies that enable businesses to connect with their customers in real-time, enhancing foot traffic and driving sales through targeted marketing efforts. Their services include advanced analytics solutions that allow clients to gain insights into consumer behavior based on geographical data, thus enabling businesses to tailor their offerings effectively. Bye Placeling primarily targets retail, hospitality, and entertainment sectors, serving clients ranging from small businesses to large enterprises. The products are actively marketed in North America and Europe, where the demand for location-based marketing solutions is rapidly growing.Bye Placeling generates revenue through a subscription-based model, where clients pay for access to their geolocation services and analytics tools. The company structures its transactions through partnerships with businesses that integrate these services into their operational frameworks, enhancing customer engagement strategies. Clients can opt for different pricing tiers depending on their specific needs, including basic packages for small businesses and more comprehensive solutions for larger enterprises. These packages may include flagship services such as real-time location tracking and customer behavior analytics. The revenue model ensures a steady cash flow as clients renew their subscriptions and potentially expand their service utilization over time.Placeling went out of the business.

## Funding rounds

- Seed, Jan 25, 2012, $0.1M — BDC Capital

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed