# PlaceIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/placeiq

- Industry: Software
- Headquarters: New York, US
- Website: www.placeiq.com
- Total disclosed funding: $61M
- Latest round: Series E (Jul 25, 2019)
- Investors on record: 8

## About

PlaceIQ is a technology company specializing in location data and analytics, helping businesses enhance consumer engagement through geospatial insights and targeted advertising solutions.Founded in 2010 by Duncan McCall and Steve Milton, PlaceIQ is based in New York, US. The company utilizes location intelligence to provide data-driven insights and analytics to advertisers. They have successfully completed 11 funding deals, with their most recent being a Series E round in which they raised USD 8.70 mn from Experian Ventures. Overall, PlaceIQ has raised a total of USD 8.70 mn and holds a current company valuation of USD 151.76 mn.PlaceIQ specializes in location data and analytics, offering a suite of products that empower businesses to understand consumer behavior through geospatial insights. Their core offerings include location-based marketing solutions and analytics that enable advertisers to identify and engage target audiences more effectively. By leveraging data derived from mobile devices, PlaceIQ provides clients with the ability to analyze foot traffic patterns, optimize advertising strategies, and enhance customer engagement across various industries, including retail, automotive, and real estate. Their services target clients in the United States and Canada, focusing on major metropolitan areas where consumer mobility and foot traffic are dense and varied, thus allowing for actionable insights in real-time marketing campaigns. Additionally, PlaceIQ serves a diverse client base that includes leading brands, advertising agencies, and data-driven marketers looking to innovate their approach to consumer outreach.PlaceIQ generates revenue primarily through subscription-based models that provide clients with access to their analytics platform and data services. Clients engage in partnerships with PlaceIQ, paying for tailored solutions that fit their marketing objectives, often structured around data usage and analysis frequency. The company offers various pricing plans that align with the scale and needs of different clients, ensuring flexibility in access to its flagship products. For instance, clients may choose specific packages that include detailed foot traffic analysis or targeted audience segmentation based on location intelligence. By delivering comprehensive insights through its platform, PlaceIQ facilitates transactions that are essential for businesses striving to enhance their marketing effectiveness and return on investment.PlaceIQ plans to enhance its product offerings with new analytics tools and location intelligence solutions aimed at improving customer engagement and advertising effectiveness. The company is strategically targeting expansion into new markets across North America, with a focus on launching operations in major cities by the end of 2024. Recent funding from the Series E round will be utilized to support these initiatives, as well as to enhance the current analytics platform. Additionally, it is noteworthy that IA Ventures, IRIS, MDC Ventures, Social Leverage Capital, and Alibaba Group Holding Limited have exited their stake in PlaceIQ, Inc.

## Funding rounds

- Series E, Jul 25, 2019, $8.7M — Experian Ventures
- Series D, Jan 14, 2016, $25M — US Venture Partners, Valhalla Partners, IRIS, IA Ventures, Harmony Partners
- Series C, Feb 10, 2014, $12M — US Venture Partners, Valhalla Partners, IRIS, IA Ventures, Harmony Partners
- Series C, Dec 31, 2013, $3M — US Venture Partners
- Series B, Mar 31, 2013, $6.8M — US Venture Partners, Valhalla Partners, IA Ventures, MDC Ventures
- Series A, Dec 12, 2011, $4.2M — US Venture Partners, Valhalla Partners, IA Ventures, MDC Ventures
- Seed, Apr 11, 2011, $0.2M — IA Ventures, Social Leverage Capital, MDC Ventures
- Seed, Oct 27, 2010, $0.8M — IA Ventures

## Investors

- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Seed, Series A, Series B, Series C, Series D
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed
- MDC Ventures (https://capitalatlas.ai/funds/mdc-ventures) — Seed, Series A, Series B
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series A, Series B, Series C, Series D
- Valhalla Partners (https://capitalatlas.ai/funds/valhalla-partners) — Series A, Series B, Series C, Series D
- IRIS (https://capitalatlas.ai/funds/iris) — Series C, Series D
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series C, Series D
- Experian Ventures (https://capitalatlas.ai/funds/experian-ventures) — Series E