# Placed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/placed

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.placed.com
- Total disclosed funding: $15M
- Investors on record: 9

## About

Placed, LLC offers location intelligence and online to offline attribution services, enabling businesses to analyze consumer behavior through advanced data insights, ultimately improving marketing effectiveness and operational efficiency.Founded in 2011 and headquartered in Seattle, US, Placed, LLC specializes in location intelligence, assisting businesses in understanding consumer behavior. The company was acquired by Snap Inc. on June 5, 2017, for USD 125 mn. Kristina Blackford is the founder, with a history of entrepreneurship.Placed specializes in location intelligence and online to offline attribution services, aimed at helping businesses analyze consumer behavior through data-driven insights. Their offerings include analytics tools that track consumer movement, assisting retailers and advertisers in optimizing marketing strategies and operational efficiency. The platform connects online advertising with physical store visits, enabling clients to measure digital campaign effectiveness. Their clientele includes major retail brands and advertising agencies, utilizing Placed’s services to enhance marketing ROI. Placed operates in North America, Europe, and Asia, focusing on urban centers where consumer movement data is critical.Placed generates revenue primarily through subscription-based models and partnerships, with clients engaging in multi-year contracts for access to their analytics tools. The pricing structure is tiered based on usage levels and data access needs, catering to both large enterprises and smaller businesses. Their flagship offerings include proprietary analytics solutions that provide comprehensive insights into consumer interactions, facilitating data-driven decision-making for clients across various sectors, particularly in retail and advertising.Post-acquisition by Snap Inc., Placed aims to leverage recent funding to develop new products and expand its market presence. The company plans to enhance its analytics offerings and improve its service capabilities without specific release dates mentioned. They target expansion into additional geographic regions, specifically in Europe and Asia, to capitalize on emerging markets. The funding from the acquisition will support these initiatives, focusing on enhancing product features and expanding the client base.

## Funding rounds

- Round, Oct 15, 2026, $2M — Brandenburg Kapital, Ventic Ventures, Angel Invest, WorkTech Angels, Superangels, Business Angel Club by Board Academy, True Growth
- Series B, May 30, 2014, $9.6M — Madrona Venture Group, Two Sigma Investments
- Series A, Mar 15, 2012, $3.4M — Madrona Venture Group
- Seed, Apr 24, 2011 — Madrona Venture Group

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed, Series A, Series B
- Two Sigma Investments (https://capitalatlas.ai/funds/two-sigma-investments) — Series B
- Brandenburg Kapital (https://capitalatlas.ai/funds/brandenburg-kapital)
- Ventic Ventures
- Angel Invest
- WorkTech Angels
- Superangels (https://capitalatlas.ai/funds/superangels)
- Business Angel Club by Board Academy
- True Growth