# Place Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/place-technology

- Industry: Software
- Headquarters: Austin, US
- Website: www.placetechnology.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Jan 29, 2021)
- Investors on record: 2

## About

Place Technology, Inc. is an innovative provider of online gaming solutions, specializing in Non Gamstop casinos that offer diverse gaming options for players outside the UK’s self-exclusion framework.Founded in 2018 in Austin, US, Place Technology, Inc. operates as a specialized online gaming provider. The company has engaged in 5 deals, with its most recent funding round occurring on January 14, 2022. It raised USD 1.89 mn in VENTURE DEBT financing, led by Riverwalk Capital with additional participation from 7BC Venture Capital and other individual investors. The total amount raised by the company is USD 1.10 mn. The CEO and co-founder, Brandon Metcalf, along with co-founder Kabe VanderBaan, have previously been involved in various ventures, contributing to the company's strategic direction.Place Technology, Inc. focuses on providing a comprehensive selection of online gaming services through Non Gamstop casinos. These platforms allow players access to a wider range of online casino games such as slots, table games, and live dealer options, catering to diverse gaming preferences. The company operates under licenses from jurisdictions including Curacao, Anjouan, and Costa Rica, thus appealing to both European and international markets. Their clientele includes casual gamers and high rollers, seeking attractive promotions and bonuses, often surpassing those available on Gamstop-affiliated sites.The company's revenue model is based on direct-to-consumer transactions, where players create accounts and deposit funds to play various casino games. Engaging customers through promotional offers and bonuses incentivizes both initial deposits and ongoing gameplay. Revenue is generated through the house edge on the games and transaction fees for deposits and withdrawals. To boost player engagement and retention, Place Technology, Inc. likely utilizes a tiered bonus system that encourages larger deposits through enhanced percentage matches and free spins.In January 2022, Place Technology, Inc. secured USD 1.89 mn in VENTURE DEBT financing, which will be used to extend its market reach to small and medium businesses. The company plans to develop new online gaming products and aims to expand into additional markets, targeting specific geographic regions to enhance its service offerings. The strategic funding is expected to support these growth initiatives and bolster Place Technology's competitive positioning.

## Funding rounds

- Seed, Jan 29, 2021, $1.5M — Riverwalk Capital Partners
- Seed, Oct 1, 2019, $3M — Riverwalk Capital Partners, Star Vista Capital

## Investors

- Riverwalk Capital Partners (https://capitalatlas.ai/funds/riverwalk-capital-partners) — Seed
- Star Vista Capital — Seed