# Place Exchange

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/place-exchange

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.placeexchange.com
- Total disclosed funding: $20M
- Latest round: Series A (Jul 21, 2021)
- Investors on record: 2

## About

Founded in 2018, Place Exchange specializes in programmatic out-of-home advertising. The company has not undergone significant changes in strategy or operations since its inception. In November 2025, Broadsign International Holding Company acquired Place Exchange, Inc. from Revolution Ventures, and Tribe Capital. Financial terms of the transaction were not disclosed. The acquisition aims to support the Broadsign's strategy to expand its transactable inventory network screens globally.Founded in 2018, Place Exchange specializes in programmatic out-of-home advertising. The company has not undergone significant changes in strategy or operations since its inception. In November 2025, Broadsign International Holding Company acquired Place Exchange, Inc. from Revolution Ventures, and Tribe Capital. Financial terms of the transaction were not disclosed. The acquisition aims to support the Broadsign's strategy to expand its transactable inventory network screens globally.
Place Exchange specializes in programmatic out-of-home (OOH) advertising, providing a suite of services that enable seamless planning, targeting, execution, and measurement of OOH campaigns. Core product offerings include a Supply-Side Platform (SSP), tools for dynamic creative management, and the PerView measurement solution. These solutions cater to demand partners such as advertisers and agencies, as well as supply partners like media owners and publishers, allowing effective audience engagement across diverse media types and locations. The platform integrates with leading demand-side platforms (DSPs), enhancing the OOH landscape for digital advertisers and extending services across major urban centers in North America and select international locations.
Place Exchange generates revenue through partnerships and transactions involving their programmatic SSP and measurement solutions. The revenue model is structured around service fees associated with transactions facilitated through the platform, where advertisers pay for access to OOH inventory and measurement capabilities. This B2B model allows brands or agencies to purchase advertising space programmatically, with fees related to the SSP, dynamic creative tools, and PerView measurement services, tailored to various client needs and campaign objectives.
The November 2025 acquisition aims to support the Broadsign's strategy to expand its transactable inventory network screens globally.

## Funding rounds

- Series A, Jul 21, 2021, $20M — Revolution Ventures, Tribe Capital

## Investors

- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series A
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Series A