# PJ Nature Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pj-nature-co

- Industry: Consumer Products
- Headquarters: Goyang-si, South Korea
- Website: https://tamim.shop/index.html
- Latest round: Seed (Jun 23, 2025)
- Investors on record: 1

## About

Founded in 2024, and based in Goyang, South Korea, PJ Nature Co., Ltd. is engaged in producing women's intimate apparel, particularly bras, panties, and related products. The company is headquartered in Goyang-si, South Korea. The CEO, Soon-joo Kim, helms the company as it explores growth strategies in the local market. On June 23, 2025, PJ Nature Co., Ltd. raised an undisclosed amount of SEED funding from Wadiz Partners, marking it as the company's first investment round.

TAMIM specializes in offering a diverse range of women’s intimate apparel, focusing primarily on bras, panties, bralettes, and underlayers designed for comfort and aesthetic appeal. Their core product line includes the Air Gel Fit Jelly Bra, engineered to provide a balance of support and a natural silhouette, making it suitable for various body types. These products cater to everyday wear while ensuring that the wearer's silhouette remains flattering under fitted clothing, primarily targeting women in urban areas who value reliability and style in their undergarments

.Revenue generation for TAMIM is structured around direct-to-consumer sales through their online platform, alongside potential partnerships with women’s fashion retailers. The model often involves customers purchasing items individually or in curated packages, including bundles at competitive prices. One notable offering is the Air Gel Fit Jelly Bra, featured in promotional packages that may include additional products as incentives. Specific pricing details are not disclosed, but the company's revenue model capitalizes on repeat purchases driven by customer satisfaction and loyalty, particularly for their flagship products.

Looking ahead, PJ Nature Co., Ltd. plans to design and launch new products aimed at expanding its market presence. This includes introducing updated collections by late 2025. The company intends to expand into additional regions within Asia, particularly targeting markets in Japan and China, aiming for a presence by 2026. The recent SEED funding raised on June 23, 2025, will support these initiatives, enabling product development and market entry strategies.

## Funding rounds

- Seed, Jun 23, 2025 — Wadiz Partners

## Investors

- Wadiz Partners (https://capitalatlas.ai/funds/wadiz-partners) — Seed