# Pixlee TurnTo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pixlee-turnto

- Industry: Business Support Services
- Headquarters: San Francisco, US
- Website: www.pixlee.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Sep 16, 2019)
- Investors on record: 9

## About

Based in California, US, and founded in 2012, Pixlee TurnTo, Inc. operates as a marketing company that provides user-generated content (UGC), ratings and reviews, and influencer marketing solutions. In October 2022, Emplifi, Inc., a portfolio company of LionTree, Audax Group and Sixth Street Growth acquired Pixlee TurnTo, Inc. As of November 2022, the company has over 90 employees and more than 1,000 clients led by its CEO Kyle Wong.

Pixlee TurnTo, Inc. develops a social user-generated content platform to improve engagement and conversion across key marketing channels. The platform allows marketers and e-commerce executives to integrate UGC and influencer marketing with text-based customer content like ratings and reviews, seller ratings, visual reviews, check-out comments, and community Q&A. The company's client base includes H&M, Wish, Kimpton, Alo, Boohoo, Morphe, and West Elm.

## Funding rounds

- Series A, Sep 16, 2019 — Elizabeth Street Ventures
- Series A, Jul 2, 2017 — Startup Capital Ventures, TheVentureCity, Foothill Ventures, ZMT Capital
- Series A, Mar 1, 2017 — Grace Beauty Capital, Foothill Ventures
- Seed, Oct 29, 2013, $1.5M — Andreessen Horowitz, X/Seed, Rothenberg Ventures

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- X/Seed (https://capitalatlas.ai/funds/x-seed) — Seed
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed
- Grace Beauty Capital (https://capitalatlas.ai/funds/grace-beauty-capital) — Series A
- Foothill Ventures (https://capitalatlas.ai/funds/foothill-ventures) — Series A
- Startup Capital Ventures (https://capitalatlas.ai/funds/startup-capital-ventures) — Series A
- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Series A
- ZMT Capital — Series A
- Elizabeth Street Ventures (https://capitalatlas.ai/funds/elizabeth-street-ventures) — Series A