# Pixie Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pixie-technology

- Industry: Software
- Headquarters: Los Altos, US
- Website: www.getpixie.com
- Total disclosed funding: $19M
- Latest round: Series B (Jul 19, 2016)
- Investors on record: 3

## About

Pixie Technology develops innovative software solutions that enhance operational efficiency for businesses across various sectors, including logistics and healthcare, enabling seamless workflow optimization and improved customer engagement.Founded in 2011 and headquartered in Los Altos, US, Pixie Technology specializes in cutting-edge software solutions. The innovative approach and focus on operational efficiency led to a Series B funding round on July 19, 2016, where the company raised USD 18.5 mn, led by Spark Capital with participation from Cedar Fund and OurCrowd. The total amount raised by the company amounts to USD 18.5 mn, targeting various sectors to optimize operational workflows.The company specializes in a diverse range of innovative products and services designed to address specific needs within the industry. Their core offerings include advanced software solutions that optimize operational efficiency for businesses in sectors such as logistics, healthcare, and finance. The products are tailored to assist organizations in streamlining workflows, enhancing data management, and improving customer engagement, ultimately driving productivity and profitability. These solutions have been deployed in various geographical markets, including North America, Europe, and Asia-Pacific, catering to a multi-faceted client base consisting of SMEs and large enterprises. Since their initial launch, the company has focused on continuous improvements and upgrades, ensuring that their products remain competitive and relevant to the evolving demands of their end users.The company's revenue model is built around a subscription-based structure, allowing clients to access their software solutions through flexible pricing plans tailored to different usage levels and organizational sizes. Clients typically engage in annual contracts, ensuring stable revenue streams while benefiting from ongoing support and updates. For example, a mid-sized enterprise might opt for a tiered subscription that includes access to the flagship software product, enhanced customer support, and additional features, with a pricing structure that scales based on the number of users or transaction volume. The company's revenue is further supplemented by strategic partnerships with industry leaders, enabling cross-promotional opportunities and expanding their reach within the market.Pixie Technology plans to leverage the recent funding of USD 18.5 mn to enhance their product offerings and expand into new markets. The company is currently developing new software products aimed at improving operational efficiencies, with a target release date set for late 2023. Additionally, plans for expansion include entering the European market by 2024, capitalizing on strategic partnerships to establish a stronger presence in the region. The funding will support these initiatives, facilitating research and development as well as marketing efforts.

## Funding rounds

- Series B, Jul 19, 2016, $19M — Spark Capital, Cedar Fund, OurCrowd

## Investors

- Spark Capital — Series B
- Cedar Fund (https://capitalatlas.ai/funds/cedar-fund) — Series B
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series B