# PixelPin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pixelpin

- Industry: Software
- Headquarters: London, UK
- Website: www.pixelpin.io
- Total disclosed funding: $2.3M
- Latest round: Seed (Apr 11, 2019)
- Investors on record: 3

## About

PixelPin Ltd. is a London-based company that offers innovative digital authentication solutions, transforming traditional password systems by utilizing visual and secure PINs, thereby enhancing user experience and security for digital services.PixelPin Ltd. specializes in digital authentication solutions that replace conventional passwords with visual PINs. Founded in 2011 and headquartered in London, UK, the company has undergone strategic pivots to enhance its product offerings. The firm has successfully completed 9 deals to date, with its most recent funding round being a Seed round in April 2019, where it raised GBP 1.50 million led by SBI Investment. PixelPin Ltd. specializes in digital authentication solutions designed for improved user experience and security. Their primary offering enables users to log in to digital services using visual PINs instead of traditional passwords. The technology aims to reduce the risk of unauthorized access by leveraging intuitive user interfaces that enhance security while simplifying the login process. PixelPin's clientele includes various sectors, focusing on enhancing digital access without compromising personal data security.PixelPin Ltd. operates on a subscription-based revenue model, where clients integrate the company’s authentication solutions into their platforms. This model allows businesses to utilize PixelPin's services on a recurring basis, fostering consistent revenue streams. Their pricing is tailored to accommodate a range of business sizes, facilitating the adoption of their technology across diverse sectors seeking enhanced security solutions.In April 2019, PixelPin Ltd. raised GBP 1.50 million in Seed funding, aimed at further developing their visual authentication products and expanding into new geographic markets. The company is focusing on introducing new features to enhance usability and security, with plans to target the European and North American markets for expansion by 2023. The funding will support these initiatives, including product development and marketing efforts aimed at securing partnerships with key industry players.

## Funding rounds

- Seed, Apr 11, 2019, $2M — SBI Investment
- Seed, Jul 1, 2012, $0.3M — Telefonica, Wayra U.K.

## Investors

- Telefonica (https://capitalatlas.ai/funds/telefonica) — Seed
- Wayra U.K. — Seed
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Seed