# Pixellot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pixellot

- Industry: Software
- Headquarters: Petah Tikva, Israel
- Website: www.pixellot.tv/
- Total disclosed funding: $54M
- Latest round: Series D (May 30, 2022)
- Investors on record: 11

## About

Founded in 2013 and based in Petach Tikva, Israel, Pixellot Ltd. operates a software company that offers AI-powered cameras and automated video production solutions. The company was founded by its CEO, Gal OZ. In January 2026, Pixellot Ltd. raised USD 35 million in equity and debt funding from PSG Equity.

Pixellot develops and offers an artificial intelligence-enabled automated sports video production platform, which is a software platform that leverages machine learning, fixed and portable camera arrays, and cloud computing to automate the filming of sporting events, allowing for live streaming and broadcasting. The firm’s product line includes Pixellot Prime, which is a broadcast-quality, cost-effective production system; Pixellot Show, which is a sports streaming service; Pixellot Air, a portable sports camera; and Pixellot DoublePlay, which is an automated multi-camera production solution for baseball.

The company will use the January 2026 funding to expand its artificial intelligence based automated production and content personalization capabilities for youth and amateur sports streaming.

## Funding rounds

- Series D, May 30, 2022 — Israel Secondary Fund, PSG Equity
- Series C, Jun 24, 2020, $16M — Shamrock Capital, Baidu, Altshuler Shaham Ltd, FirstTime Ventures, Arkin Capital, Grupo Globo, Kyushu Asahi Broadcasting Co., Ltd.
- Series B, Sep 10, 2018, $30M — Shamrock Capital
- Series A, Oct 5, 2017 — Firstime
- Series A, Dec 7, 2014, $7.5M — Baidu, Firstime
- Seed, Jun 1, 2012, $0.5M — thetime

## Investors

- thetime (https://capitalatlas.ai/funds/thetime) — Seed
- Baidu — Series A, Series C
- Firstime (https://capitalatlas.ai/funds/firstime) — Series A
- Shamrock Capital (https://capitalatlas.ai/funds/shamrock-capital) — Series B, Series C
- Altshuler Shaham Ltd — Series C
- FirstTime Ventures — Series C
- Arkin Capital (https://capitalatlas.ai/funds/arkin-capital) — Series C
- Grupo Globo — Series C
- Kyushu Asahi Broadcasting Co., Ltd. — Series C
- Israel Secondary Fund (https://capitalatlas.ai/funds/israel-secondary-fund) — Series D
- PSG Equity (https://capitalatlas.ai/funds/psg-equity) — Series D