# Pixalate Europe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pixalate-europe

- Industry: Marketing/Advertising
- Headquarters: Palo Alto, US
- Website: www.pixalate.com
- Total disclosed funding: $4.8M
- Latest round: Series A (Dec 11, 2013)
- Investors on record: 6

## About

Pixalate Europe Limited specializes in digital advertising solutions, providing advanced tools for ad fraud protection, privacy compliance, and data analytics across Connected TV, mobile apps, and websites.Pixalate Europe Limited, founded in 2012 in Palo Alto, US, focuses on ad fraud protection and compliance within the digital advertising ecosystem. The company has successfully raised a total of USD 18.1 mn across its funding rounds, with the latest round being a GROWTH round in September 2021, co-led by Javelin Venture Partners and Western Technology Investment.Pixalate offers a comprehensive suite of products designed to address ad fraud protection, privacy, and compliance within the digital advertising ecosystem, specifically focusing on Connected TV (CTV), Mobile Apps, and Websites. The core offerings include the Publisher Trust Indexes, providing over 200 unique rankings for apps based on extensive analysis of millions of applications across various app stores. Pixalate’s Media Ratings Terminal Discovery tool analyzes trillions of data points monthly to deliver insights on brand safety, compliance, and invalid traffic detection. Their pre-bid blocking solution prevents over 40 types of invalid traffic across numerous platforms, ensuring the integrity of the advertising supply chain. Pixalate serves a diverse clientele, including major players in the programmatic advertising space, such as Yahoo, Criteo, and LinkedIn, operating primarily in North America and Europe, where the demand for transparent and measurable advertising solutions is growing.Pixalate generates revenue primarily through subscription-based models, offering clients access to their analytics platform and various reporting tools designed to enhance transparency and combat ad fraud. Businesses engage with Pixalate through annual or monthly subscriptions, providing them with critical insights needed to optimize their advertising strategies and ensure compliance with industry standards. The revenue structure includes partnerships with clients across the advertising and media sectors, which leverage Pixalate's expertise to improve their ad buying processes. Clients benefit from tailored solutions that address specific needs, such as real-time analytics for CTV and mobile advertising, thereby enhancing overall ad effectiveness and reducing wastage due to invalid traffic.In September 2021, Pixalate Europe Limited raised USD 18.1 mn in growth capital funding to expand its global product offering, focusing on data privacy and compliance risks amid emerging international regulations like GDPR, CCPA, and COPPA. The funding will support the development of new products designed to address these regulatory obligations, enhancing Pixalate's capabilities in the digital advertising space.

## Funding rounds

- Series A, Dec 11, 2013, $4.6M — Western Technology Investment, Javelin Venture Partners, Kima Ventures, Passport Capital, de Anda Capital, MUNDO Media Ltd.
- Seed, Jan 23, 2013, $0.1M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed, Series A
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A
- Passport Capital — Series A
- de Anda Capital — Series A
- MUNDO Media Ltd. — Series A