# PivotLink

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pivotlink

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.pivotlink.com
- Total disclosed funding: $38M
- Latest round: Series D (Dec 1, 2011)
- Investors on record: 4

## About

PivotLink is a domain appraisal service provider that offers precise valuation solutions for digital assets, catering to clients ranging from individual entrepreneurs to large corporations.PivotLink was founded in 1998 and is headquartered in San Francisco, US. The company specializes in domain appraisal services, facilitating accurate domain valuations for clients across various sectors. In May 2014, PivotLink was acquired by smartFOCUS, although the financial terms were not disclosed. Over its operational tenure, the company has successfully completed a total of 9 deals, with its most recent deal occurring in May 2014. To date, PivotLink has raised a total of USD 13.00 mn, with its latest funding round being a VENTURE DEBT round amounting to USD 2.00 mn.Pivotlink.com specializes in providing domain appraisal services, facilitating the valuation of domain names for a wide array of clients, including individual entrepreneurs, small businesses, and large corporations. Their core offering allows users to submit inquiries through an online form, which is reviewed by domain experts who provide a price estimate within 24 business hours. This service addresses the need for timely and precise domain valuations, aiding clients in making informed decisions regarding domain acquisitions and sales. The company’s client base spans various sectors, reflecting the increasing importance of digital assets in global markets, including North America and certain European territories. The platform's functionality ensures that users can seamlessly engage with domain valuation experts, thereby enhancing the overall customer experience and fostering trust in the appraisal process.The revenue model at Pivotlink.com is primarily driven by the fees associated with domain appraisals. Clients typically engage in a straightforward transaction structure where they submit a request for a domain valuation, after which a service fee is assessed based on the complexity and value of the domain in question. While specific pricing plans for the domain appraisal services are not delineated, the company operates on a fee-for-service basis, providing customers with tailored valuations that reflect current market conditions. This approach allows Pivotlink.com to serve both B2B and B2C markets, catering to a diverse clientele that includes professional investors and casual domain buyers alike. The company’s focus on delivering expert appraisal services positions it effectively within an expanding digital economy, where accurate domain valuation is critical for strategic investment decisions.As of now, there are no publicly available details regarding upcoming products or services that PivotLink intends to launch. However, the acquisition by smartFOCUS in May 2014 may open avenues for future product developments and market expansion initiatives. The company is expected to leverage the recent VENTURE DEBT funding, amounting to USD 2.00 mn, to enhance its operational capabilities and explore potential growth opportunities.

## Funding rounds

- Series D, Dec 1, 2011, $13M — StarVest Partners, Trident Capital, Pelion Venture Partners, Emergence Capital
- Series C, Feb 10, 2009, $11M — StarVest Partners, Trident Capital, Emergence Capital
- Series B, Oct 10, 2007, $9M — Trident Capital, Emergence Capital
- Series A, Jun 4, 2007, $1.5M — Trident Capital
- Series A, Feb 15, 2007, $3.5M — Trident Capital

## Investors

- Trident Capital (https://capitalatlas.ai/funds/trident-capital) — Series A, Series B, Series C, Series D
- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series B, Series C, Series D
- StarVest Partners (https://capitalatlas.ai/funds/starvest-partners) — Series C, Series D
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series D