# Pivotal Future

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pivotal-future

- Industry: Environmental Services
- Headquarters: Cambridge, UK
- Website: www.pivotal.earth
- Total disclosed funding: $5.6M
- Latest round: Seed (Jan 10, 2023)
- Investors on record: 4

## About

Based in Cambridge, UK, and co-founded by Cameron Frayling and Zoe Balmforth in 2022, Pivotal Future Ltd operates as a biodiversity data company. In April 2023, the firm raised GBP 4.5 million in seed funding led by investor Octopus Ventures, with participation from other investors Pale Blue Dot, and The Clearing Ventures.

The company offers scalable species-level data, using a range of technologies, which then is organized and analyzed with machine learning, then further quality checked by ecosystem experts. The company helps consumers and businesses to cut the cost of documenting site-level change by as much as 98 percent and assesses in regeneration and ecological improvement of over 100 million hectares or 5 percent of the world’s degraded land, annually.

The business intends to use its funds from April 2023 to scale up its technology, redefine the economics of tracking biodiversity, and build a platform for large-scale biodiversity measurement.

## Funding rounds

- Seed, Jan 10, 2023, $5.6M — Octopus Investments, Pale Blue Dot, AENU, The Clearing Ventures

## Investors

- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed
- Pale Blue Dot (https://capitalatlas.ai/funds/pale-blue-dot) — Seed
- AENU (https://capitalatlas.ai/funds/aenu) — Seed
- The Clearing Ventures — Seed