# PIVOT Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pivot-co

- Industry: Media
- Headquarters: Tokyo, Japan
- Website: www.pivot.inc
- Total disclosed funding: $12M
- Latest round: Series A (Sep 8, 2023)
- Investors on record: 7

## About

Based in Tokyo, Japan, PIVOT Co., Ltd. focuses on delivering high-quality educational video content that integrates business knowledge and learning, catering to a diverse audience of entrepreneurs and professionals.Founded in 2021, PIVOT Co., Ltd. specializes in educational video content. The company was established in Tokyo, Japan, and has made three successful deals since inception. Their most recent funding round occurred on September 8, 2023, when they raised JPY 1.3 billion in Series A funding led by JAFCO Group, with participation from DIMENSION, FFG Venture Business Partners, Mitsubishi UFJ Capital, Mizuho Capital, Resona Capital, and One Capital. The company is led by founder Yuichi Kinoshita, who has previously been involved in other entrepreneurial ventures.PIVOT???? specializes in providing video content that integrates business and learning, distributing it daily at no cost to its audience. The company's core offerings focus on educational content created by and for leading entrepreneurs, business professionals, and creators, showcasing diverse learning materials tailored to enhance business knowledge and skills. These video resources are designed to address the need for accessible and high-quality business education, catering to a broad audience that includes aspiring entrepreneurs and established business leaders. PIVOT's content is made available primarily through its YouTube channel, which has garnered over 3 million subscribers, indicating a significant engagement level within the digital learning space. The company targets the Japanese market but also aims to reach global audiences interested in business education.PIVOT's revenue model is based on the distribution of free video content, which generates income through advertising and potential sponsorship deals. Clients, including businesses and educational institutions, engage with PIVOT by partnering for sponsored content or advertising placements within their videos. The company’s collaborations with notable organizations, such as the program 'JAPAN FUTURE DISCUSSION' in partnership with ????, exemplify its strategy to enhance content reach while securing revenue through strategic alliances. Revenue transactions are structured around these partnerships, allowing businesses to leverage PIVOT’s extensive viewership to promote their services or products effectively. Overall, the company's approach combines educational content with strategic business partnerships to create a sustainable revenue stream.In September 2023, PIVOT Co., Ltd. raised JPY 1.3 billion in Series A funding from lead investor JAFCO Group, which will be utilized to accelerate investment in products, content, and marketing, while also strengthening human resource recruitment. The company plans to expand its offerings and increase its presence in the educational content market. Specific future products in development have not yet been disclosed, but the focus remains on enhancing user engagement and content quality. Additionally, PIVOT aims to reach broader global audiences, with particular interest in expanding into markets beyond Japan to leverage its educational video content more effectively.

## Funding rounds

- Series A, Sep 8, 2023, $8.8M — JAFCO Group, Mitsubishi UFJ Capital, Mizuho Capital, Resona Capital, FFG Venture Business Partners, DIMENSION, One Capital
- Seed, Aug 2, 2021, $2.7M — One Capital

## Investors

- One Capital — Seed, Series A
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- Resona Capital (https://capitalatlas.ai/funds/resona-capital) — Series A
- FFG Venture Business Partners (https://capitalatlas.ai/funds/ffg-venture-business-partners) — Series A
- DIMENSION — Series A